28 April 2025: Inflexion Group is pleased to announce an exciting strategic partnership with AI&Beyond, a pioneering AI literacy start-up co-founded by technology veteran Jaspreet Bindra and AI & cybersecurity expert Anuj Magazine. This partnership aims to deliver specialised AI literacy training, focusing particularly on generative AI, to account-based marketing (ABM) practitioners across Inflexion Group’s global client base.
As artificial intelligence continues to dramatically reshape the business landscape, ABM professionals increasingly need to confidently and ethically incorporate AI tools into their work. Through this dynamic collaboration, Inflexion Group and AI&Beyond will jointly deliver targeted training programmes, including the acclaimed Generative AI Bootcamp, Ethics Bootcamp, and AI Fluency workshops, specifically tailored to meet the needs of ABM teams.
Delivered as part of Inflexion’s ABM AcademyTM, the innovative AI in ABM Bootcamp is designed to equip marketing professionals with practical AI skills that directly enhance their daily effectiveness, strategic insight, and creative outputs. Delivered virtually across two engaging two-hour sessions plus guided self-study, the bootcamp offers hands-on experience with cutting-edge AI tools integrated seamlessly within Inflexion Group’s proven ABM framework.
By the end of this class, participants will be able to:
- Summarise the foundational skills that are the building blocks of AI proficiency.
- Define how to navigate the AI landscape safely and ethically.
- Describe how to integrate AI seamlessly into key ABM workflows.
- Apply AI tools in real-world situations through the ABM process.
Bev Burgess, CEO and Co-founder of Inflexion Group, highlights the strategic importance of the partnership:
“Our collaboration with AI&Beyond ensures that our clients — and our own team — gain essential AI competencies that align with our commitment to innovation and ethical practice. We’re dedicated to helping marketing professionals use AI confidently and responsibly, significantly improving the impact of their ABM programmes.”
Jaspreet Bindra, Co-founder of AI&Beyond, emphasised:
“At AI&Beyond, we believe that AI is no longer a distant future — it is a reality that is transforming the way we work, think, and create. AI literacy should be as fundamental as reading, writing, and arithmetic, especially in industries undergoing rapid AI-driven transformations. AI literacy is no longer optional; it is essential, particularly in areas like ABM where precision, creativity, and personalised engagement are crucial. We are thrilled to partner with Inflexion Group to help marketing professionals harness AI’s full potential, responsibly and effectively.”
This partnership underscores Inflexion Group’s vision of proactively supporting clients in navigating rapid technological advancements, emphasising practical and ethical applications of AI to drive measurable business success.