[4 September 2020 – Berlin, Germany] Global technology brand HONOR today announced a suite of smart life products with expanded capabilities and upgraded features at the 2020 IFA Technology Conference. Under the theme of “Expand Your Smart Life”, HONOR committed to empower young people and expand the way they approach fitness, creativity, productivity and everyday entertainment, offering “Urban Exploration” for the HONOR Watch GS Pro, “Fashionable Fitness” for the HONOR Watch ES, “Creative Productivity” for the HONOR MagicBook Pro. In addition, HONOR announced processor upgrades for the HONOR MagicBook 14 & 15, HONOR Pad 6 and three HONOR Choice products to further strengthen its 1+8+N IoT strategy.
HONOR Watch GS Pro: A Rugged Outdoor Smartwatch Made for Adventure Lovers
The HONOR Watch GS Pro is a rugged smartwatch that helps urban adventurers to boost their performance and explore the great outdoors. Equipped with extraordinary 25-day battery life, the smartwatch is one of the longest-lasting smartwatches currently available in the wearables market. It is built to withstand challenging environments, meeting up to 14 MIL-STD-810G tests. Supported by high-precision built-in dual satellite positioning systems, The HONOR Watch GS Pro is equipped with route back function and route deviation alert to help users explore their potential without worries. In addition, The HONOR Watch GS Pro supports more than 100 workout modes and workout data recording including mountain climbing, hiking, skiing, indoor and outdoor running and free training. It also comes with intuitive health features to monitor users’ wellbeing.
The HONOR Watch GS Pro will be available in global markets from 7th September 2020.
HONOR Watch ES: Your Personal Virtual Coach On-the-Go
The HONOR Watch ES caters to fashion-forward fitness enthusiasts who aspire to lead healthier lives. With a stylish 1.64-inch AMOLED display, 95workout modes, 12 animated workout courses with specific scenarios such as fat burn, abs workout and a range of stunning health and fitness tracking capabilities, the HONOR Watch ES helps users manage their physical and mental wellbeing while sporting a trendy look, without the premium price The HONOR Watch ES will be available in global markets from 21st September, 2020.
HONOR MagicBook Pro: A Powerhouse to Unleash Your Creativity
The HONOR MagicBook Pro, pre-installed the Microsoft Windows 10, helps creative professionals enhance their productivity and boosts their creativity. Boasting a state-of-the-art AMD Ryzen 5 4600H processor with integrated Radeon™ Graphics and 6 cores and 12 threads, the HONOR MagicBook Pro delivers smooth performance even when handling complex tasks. With an ultra-fast 512GB PCIe NVMe SSD storage drive and 16GB DDR4 dual-channel RAM, the HONOR MagicBook Pro guarantees blistering data speeds when reading and transferring files. Furthermore, it features a stunning 16.1 inch FullView display with 100% sRGB colour gamut, making it perfect for viewing photos, movies and browsing the web as well as for professional applications that demand greater colour accuracy and consistent image brightness. With a smaller footprint, measuring at 369 mm x 234 mm x 16.9 mm, its compact and lightweight design makes the HONOR MagicBook Pro perfect for today’s flexible work demand, allowing users to enjoy games, movies and work on the go.
HONOR also announced its collaboration with Red Bull as the Official Mobile Services and PC Partner of Red Bull Basement 2020. HONOR MagicBook Pro aims to help students Innovate at university today and disrupt the world tomorrow.
The HONOR MagicBook Pro (16+512GB) will be available from 7th September 2020. Designed for day-to-day tasks to take users from work to play, the AMD refresh of the HONOR MagicBook 14 and 15 enhances computing experience with Ryzen 5 4500U processors, along with a stunning minimalist design and a FullView display, all packed into in a slim and lightweight body. The latest additions to the HONOR MagicBook Series embody the brand’s relentless pursuit of bringing the highest quality and finest craftsmanship of products to inspire its global users.
The HONOR MagicBook 14 (8+512GB) empowered by AMD Ryzen 5 4500U processor will be available in global markets from 21st September 2020. HONOR also introduced HONOR Pad 6 and three HONOR Choice products including Percussion Massage Gun EVO, usmile Sonic Electric Toothbrush P1001, and Antibacterial Cordless Vacuum Cleaner, to build a comprehensive smart life for global youth. Featuring a 10.1” Full HD display and symmetrical 1620 high-amplitude dual speakers, the HONOR Pad 6 promises users a truly immersive audio-visual experience. Weighing at just 460g and with a slim body that is only 7.55mm thick, coupled with enhanced connectivity through Wi-Fi and LTE options, the HONOR Pad 6 is the perfect daily companion for carrying around on-the-go whether travelling, commuting or relaxing at home.
HONOR’s new launches won the 2020 IFA Product Technical Innovation Award (IFA-PTIA). Jointly presented by IDG and GIC, supported by IFA, the IFA-PTIA award outstanding products that are pioneers in the development of the consumer electronics industry. HONOR Watch GS Pro and HONOR MagicBook Pro have been named as the Outdoor Innovation Wearable Gold Award and High-performance Innovative Laptop Gold Award respectively
“HONOR insists on bringing unrivalled products at an unbeatable value to the global user, and we’re happy to see overwhelming responses from them. HONOR Router 3 was recommended by Tech Advisor as one of the best budget routers, while HONOR PC and wearables business achieved 287.9% and 235% year-over-year growth respectively in shipment in H1 2020. As young people around the world adapt to a new way of living, working and playing, HONOR is committed to providing innovative technology and inspiring products to empower young people and expand their smart life”, said George Zhao, President of HONOR Global.
For more country-specific product information, please refer to hihonor.com.