Mumbai, 5th November – This Diwali season, Sciative Solutions, a leader in AI-powered pricing and revenue optimization, reveals how its innovative strategies have helped India’s bus operators achieve dramatic increases in both demand and profitability. With millions travelling to celebrate Diwali, Sciative’s recent data-driven insights have empowered bus operators to respond dynamically to soaring demand, such as a 2X increase in ticket sales and significantly boosting profitability.
Sciative’s latest study focused on the peak Diwali travel window – October 24th to November 10th, 2024 – compared to an average period in August. The results are striking, especially in Central India, where Sciative’s pricing strategy enabled operators to achieve a 17X (1607%) surge in seats sold and a 7X (639%) increase in revenue per trip. These KPIs, reflecting both seat occupancy and revenue generation, demonstrate Sciative’s success in anticipating demand spikes and optimizing seat allocation during this high-travel season.
“As India’s leading pricing solutions provider, Sciative has redefined how travel operators manage demand during peak seasons like Diwali,” said Dr. Anshu Jalora, Founder and Managing Director of Sciative. “Our AI-powered pricing tools identify demand patterns well in advance, allowing operators to make real-time price adjustments that balance profitability with customer affordability. The ability to increase bookings tenfold highlights how data-driven pricing can revolutionize revenue outcomes across diverse markets.”
Several bus operators have shared their positive experiences with Sciative’s AI pricing approach:
Subba Rama Reddy, Managing Director, Samanvi Travels: “The pricing algorithms we use have not only doubled our revenue but have been key in maximizing profitability.”
Navsharan Garcha, Managing Director, Kanker Roadways: “Using AI for pricing was a game-changer. Initially, we were hesitant, but with Sciative’s guidance, we’ve been able to eliminate manual processes and confidently drive revenue growth.”
In East India, Sciative’s strategies drove a 5X (406%) increase in seats sold and a 6X (508%) boost in revenue per trip. With a 2X (100%) rise in average ticket prices, Sciative helped operators match fares to seasonal demand, delivering both a profitable and customer-friendly booking experience.
Vijeta Soni, Co-Founder and CEO of Sciative, emphasized the scalability of the platform: “Our regionalized approach enables operators to harness local demand patterns, whether that’s a 4X increase in North India’s seat demand or more modest yet impactful changes of 1.7X (70%) growth in seats sold in South India. This adaptive pricing model provides operators with the confidence to dynamically adjust fares in response to demand, capturing every opportunity for growth during festive seasons.”
In West India, Sciative’s pricing insights contributed to a 5X increase in travel demand and a 1.5X lift in ticket prices – underscoring the importance of flexibility and responsiveness in capturing market share and driving sustained growth.
“With 31% of advance seats filled across high-demand routes, the data shows how early-booking incentives and timely pricing adjustments can make the Diwali season exceptionally profitable,” added Dr. Jalora. “Sciative’s platform empowers operators to manage peak demand effectively, delivering timely, cost-effective bookings to passengers while achieving unprecedented growth.”
Through its data-driven approach, Sciative Solutions enables bus operators to unlock exponential growth, bringing new benchmarks of success to India’s travel sector. As a leader in pricing intelligence, Sciative relentlessly drives innovation, empowering travel operators with powerful tools to meet demand and achieve extraordinary, sustained revenue growth year-round.
