Chennai, 13th December 2024: Indica, the flagship hair color brand from FMCG major CavinKare, has rolled out its latest digital initiative to further enhance its #AddColorToYourLife campaign, which aims to promote its newly introduced Indica Natural & Nourish Crème Hair Color. In line with this, the brand launched its CGI (Computer Generated Imagery) creative video highlighting the product’s key feature of 30% less dye chemicals, aimed at providing a safe and seamless way to cover greys. The imaginative CGI video showcases a mesmerizing transformation from dull, grey hair to vibrant colored, rich satin shine locks.
Designed to captivate and resonate with modern consumers, the CGI video showcases an interactive billboard featuring a girl with long, grey hair. With every swivel of the Indica Crème Hair Color packshot, the grey hair changes color to vibrant shades of Natural Black, Dark Brown, and Burgundy.
Commenting on the occasion, Mr. Rajat Nanda, Business Head – Personal Care, CavinKare said, “We are delighted to launch a creative digital initiative for our flagship brand, Indica. The new CGI video is set to captivate new-age consumers with its striking, immersive visuals. Through this approach, we’re not just showcasing the effectiveness of our new Natural & Nourish Crème Hair Color – we’re offering an exciting experience. The CGI video vividly demonstrates the product’s ability to turn dull, grey hair to vibrant-colored, rich satin shine locks making it impossible to look away. This powerful visual journey not only communicates the benefits of the product but also speaks directly to the modern consumer, encouraging them to experience the difference.”
Indica recently entered the hair Crème category with its new launch – Indica Natural and Nourish Crème Hair color with South Star Ms. Trisha Krishnan as its Brand Ambassador. The brand also rolled out a 360-degree marketing campaign complementing the launch.