COSTA MESA, Calif, April 30, 2025 — Experian® today announced the expansion of its Experian Marketplace portfolio with the addition of Root Insurance, a leading technology company powering insurance solutions. This partnership gives consumers another carrier option for affordable and personalized car insurance with a streamlined shopping experience.
Shoppers who choose Root Insurance will be able to shop and switch to Root without the hassle of changing platforms, making the insurance process faster and more convenient for today’s drivers.
“As we continue to empower consumers with more ways to improve their financial health, we are excited to add Root Insurance to our marketplace,” said Rakesh Patel, Executive Vice President, ECS Marketplace at Experian. “Root’s innovative approach and customer-centricity align perfectly with our mission to provide a superior shopping experience and competitive rates that cater to consumers’ needs.”
The Root app allows drivers to secure coverage in as little as 60 seconds. With nearly 15 million downloads, Root offers a fully digital experience, enabling customers to effortlessly manage their policies and file claims, all from the convenience of their mobile devices.
“Root’s partnership with Experian strengthens our ability to deliver personalized, transparent, and accessible insurance to consumers,” said Jason Shapiro, SVP of Business Development at Root. “This collaboration reinforces our commitment to using the power of data and technology to drive innovation. Together, we’re empowering individuals to take control of their insurance journey.”