Mumbai, 12TH May
Sony YAY! – The leading kids’ entertainment channel continues to delight kids and families, as it tops charts and dominates viewership this summer. With fan-favourite toons that have captured the hearts of young audiences, the channel continues to strengthen its bond with kids. With unmatched storytelling, an eclectic programming mix, and sustained audience engagement, Sony YAY! has become the go-to destination for kids’ entertainment.
With a rich mix of genres—from action and comedy to slice-of-life and adventure—the channel offers a curated line-up that caters to a wide spectrum of young audiences. This includes global blockbusters as well as homegrown favourites like Oggy and the Cockroaches and Honey Bunny. This sustained leadership has been propelled by the marquee summer campaign rolled out by the channel and premiered never-seen-before episodes of Shin Chan. The launch, coupled with an extensive outreach across TV, digital, and on-ground platforms, has seen phenomenal engagement and has reinforced Shin chan’s place in kids’ hearts.
Not just that, the channel continues to fuel the anime fever with a specially curated anime block from 9 PM to 12 midnight, featuring some of the biggest titles from the world of anime — Naruto, Naruto Shippuden, and the newly launched Jujutsu Kaisen. With brand-new episodes of Naruto Shippuden joining the lineup, this content delivers high-octane action and emotional storytelling in viewers’ preferred languages. The prime-time slot, backed by curated episodes and targeted promotions, has emerged as the leader in its time band with an impressive 18% share.
The channel continues to evolve and set new benchmarks in kids’ entertainment, with much more in store. From thrilling launches like Jujutsu Kaisen Movie and Dr. Stone to high-energy on-ground engagements such as The Giant Wheel Festival, the brand is gearing up to deliver even more engaging experiences. Stay tuned — the journey ahead promises to be just as dynamic.
Ambesh Tiwari, Business Head SPNI Kids & Animation
“Our endeavour has always been to create the right mix of content and characters that forge a strong connection with our audience. Today, we are seeing this vision bear fruits as we become the leader in the category and continue to build lasting bonds and unforgettable experiences.”