Mumbai, May 22nd, 2025: A new smile revolution begins, designed especially for growing teens — where ‘INNOVATION’ meets ‘confidence’ and ‘style.’ Laxmi Dental Limited, a pioneer in dental innovation, has launched its latest digital film introducing the ‘Illusion Aligners Teen.’ This fresh campaign showcases the aligners as the smart, comfortable, and stylish solution to straighten growing smiles. The film features acclaimed actress Kareena Kapoor, bringing star power to this exciting new chapter in advanced orthodontic care.
In the digital film, the prolific actress educates viewers on the importance of looking good and highlights how a confident smile tops it all, regardless of age. She emphasizes that Illusion Aligners Teen are not only cost-effective and comfortable but also designed to empower users to smile freely all the time. Suitable for ages 11 to 18, these aligners offer a stylish, comfortable, and effective alternative to traditional braces, helping users embrace their smiles with confidence.
Engineered for comfort, the aligners use BPA free plastic with memory to gently and accurately correct teeth misalignment. The digital film, full of youthful charm, presents the product as an ‘ideal choice’ for teens seeking confidence through a straighter smile. As the film conveys, “No confusion, only Illusion” — capturing the simplicity and clarity this product brings.
Commenting on the launch, Mr. Rajesh Khakhar, Chairperson & Whole-Time Director, Laxmi Dental Limited, said, “We are delighted to collaborate with Kareena Kapoor to reveal the Illusion Aligners Teen campaign. Our mission is to make advanced orthodontic care accessible, comfortable, and stylish for teenagers, helping them adopt confident smiles. Traditional braces can be difficult to maintain, especially for young individuals, which is why we crafted the Illusion Aligners Teen as a smarter, more comfortable alternative. This digital film campaign aims to connect with young individuals and their families across India, highlighting the aligners’ innovative design, convenience, and effectiveness in achieving straighter smiles.”
Hats On, the creative agency added, “Working on the Illusion Aligners Teen digital film with Laxmi Dental and Kareena Kapoor was truly inspiring. Our goal was to create a vibrant, relatable, and impactful narrative that resonates with young audiences and their parents. The film highlights the aligners’ unique blend of comfort, style, and innovation, positioning them as the go-to choice for teens seeking a confident, straighter smile without the hassle of traditional braces.”
Illusion Aligners Teen are available pan-India and have already made a global mark under the Illusion Aligners brand. Crafted by orthodontists, exclusively for orthodontists, they ensure precision and quality.