India, June 2025: Luxury Scandinavian haircare brand SACHAJUAN is thrilled to announce its official launch in India, introducing its award-winning range of professional haircare products to the Indian consumers. Founded in Sweden by renowned hairstylist Sacha Mitic, SACHAJUAN has become a global leader in premium haircare. With decades of professional expertise, SACHAJUAN develops high-performance haircare solutions powered by Algae Bioscience. This launch introduces SACHAJUAN’s range to discerning consumers and professionals across India.
SACHAJUAN is rooted in a commitment to simplicity and performance. Developed with Ocean Silk Technology, an advanced Algae bioscience innovation that harnesses the benefits of algae extracts, SACHAJUAN’s formulations enhance hair structure, boost shine, and maintain scalp health. Formulated for all hair types, SACHAJUAN’s range delivers both immediate and long-term results, catering to the diverse hair needs of the Indian market.
A curated selection of essentials
SACHAJUAN’s launch in India will feature a handpicked selection of the most sought-after products, including:
- Scalp Care: Featuring bestsellers such as the Scalp Shampoo and Scalp Conditioner, formulated to maintain scalp health and refresh hair.
- Moisturizing and Repairing: Including the cult-favorite Hair Repair Treatment and Moisturizing Shampoo and Conditioner, designed to repair, hydrate and strengthen hair.
- Styling Essentials: Premium styling products designed for control, versatility, and effortless manageability.
- Ocean Mist: A cult-favorite that creates effortless beach waves.
- Sun Protection: Featuring Hair In The Sun that protects hair from UV damage and Hair After The Sun that restores moisture and shine after sun exposure.
Entering the Indian market
India represents an exciting opportunity for SACHAJUAN to connect with a growing community of hair professionals and beauty enthusiasts. With an increasing demand for premium haircare solutions, SACHAJUAN’s presence will offer consumers products that combine expert formulations with effectiveness and simplicity.
“Expanding SACHAJUAN into India is an exciting step forward,” says Sacha Mitic, founder and CEO of SACHAJUAN. “With India’s beauty industry evolving rapidly and a growing demand for high-performance haircare, we are confident that our products will resonate with both professionals and consumers looking for effective, results-driven solutions. We are proud to introduce SACHAJUAN to this market in collaboration with beautindia, our trusted partner in this expansion.”
Thrilled to facilitate the entry of the brand into the Indian market, Founder of beautindia, Kutub Ariwala added, “At beautindia, we are dedicated to bringing globally renowned beauty brands to India, and our partnership with SACHAJUAN is a testament to that vision. SACHAJUAN’s approach to haircare—rooted in Swedish innovation, simplicity, and high-performance formulations—perfectly aligns with the needs of the modern Indian consumer. As the demand for advanced, salon-quality haircare grows, we are proud to introduce a brand that embodies both expertise and science-backed efficacy.”
Sustainability and Responsibility
SACHAJUAN prioritizes responsible ingredient selection and recyclable packaging to minimize environmental impact. With a focus on quality and performance, the approach balances effectiveness with conscious choices in haircare.
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