New Delhi, 25 June,2025– Country Delight, India’s trusted kitchen essentials brand, today announced the launch of its all-new Oats Beverage, marking its foray into the rapidly growing plant-based drink segment. Designed for health-conscious consumers seeking a nutritious and affordable alternative, Country Delight’s Oats beverage is crafted with the same commitment to purity, quality, and freshness that the brand is known for.
Shift in Consumer Preference: Oat and Plant-Based Drink Gain Momentum
India’s widespread lactose intolerance affecting a vast number of the population meets its match in the affordable oats beverage – a smooth, Lactose-free alternative that doesn’t compromise on taste. With increasing consumer demand for plant-based alternatives, Country Delight’s Oats Beverage is set to redefine the segment with its rich taste, premium ingredients, and unmatched nutritional benefits. Made from high-quality Australian oats and free from chemical additives, preservatives, and added sugars, this product naturally contains fiber, vitamins, and minerals, making it an ideal choice for lactose-intolerant individuals, fitness enthusiasts, and health-conscious consumers.
Key Features of Country Delight Oats Beverage:
1. A Better Choice for Lactose-Intolerant People
Oat Beverage is naturally lactose-free, making it an ideal choice for individuals with lactose intolerance. Oat Beverage provides a gentler digestive experience without triggering lactose-related sensitivity.
2. No Soy, No Nuts – A Safe Alternative for Allergies
Many plant-based drinks rely on soy or nuts (almond, cashew), which are common allergens. Country Delight’s oat beverage is: Nut-free Soy-free, produced in a strict allergen-controlled facility with segregation protocols to prevent cross-contamination.
3. Better Digestion: Easier on the Stomach
Oat beverage is gentler on digestion due to: Soluble fiber Beta- glucan, which aids gut health and promotes smoother digestion. No lactose or casein, which can cause inflammation and digestive discomfort in sensitive individuals.
4. No Added Sugar, No Preservatives – Pure & Premium
Country Delight’s oat beverage is: Unsweetened, with no artificial sweeteners. Free from added preservatives, ensuring it is natural and premium. Made with plant-based ingredients i.e Oats, chia etc., providing a wholesome, minimally processed beverage.
Commitment to Quality & Trust
Mr. Chakradhar Gade, CEO & Co-Founder, Country Delight, said, “At Country Delight, we are constantly innovating to meet the evolving needs of our consumers. With the launch of Oats Beverage, we aim to provide a nutritious, plant-based alternative without compromising on taste or quality. Our mission has always been to make India live better, and this product is another step towards offering wholesome, nutritious food choices”.
Since its inception in 2013, Country Delight has been synonymous with purity, transparency, and quality. The brand’s Milk products undergo **140+ rigorous quality checks daily**, ensuring the highest safety and hygiene standards. With certifications from **ISO, USFDA (FSVP-FSMA), FSSC, and Organic**,Country Delight’s Oats Beverage upholds the same legacy of trust and excellence.
Country Delight has grown from a dairy brand to a complete kitchen essentials provider, offering fresh fruits, vegetables, daily groceries, and now, plant-based beverages. The introduction of Oats beverage strengthens its position in the health and wellness segment, catering to modern consumers who prioritize nutrient-dense foods.