National, India – July 26, 2025: Raisin Global, one of India’s fastest-growing and promising ethnic wear brands, is preparing to raise external capital to fuel its new growth phase in the clothing market. Launched in 2018 and supported by the famous Parvati Fabrics Ltd., Raisin Global is a blend of modern silhouettes with traditional Indian aesthetics, creating a fashion that looks and feels good. The brand is known for its motto, “Comfortable Fashion for All”, where it focuses on the highest demand ethnic wear tailored for today’s Indian woman.
The upcoming fundraiser will be aimed at supporting Raisin’s plans to scale across Tier 2 and Tier 3 cities, while also growing its digital presence. The company also plans to utilize funds to expand into international markets like the Middle East, Bangladesh, and Nepal. Apart from that, the funds will also be allocated towards innovation, sustainability, and enhancing customer experience. What makes Raisin a promising name is its record of over 50 lakh customers, 500+ SKUs, and retail presence across 22 states. Achieving ₹17 crore in revenue within just 20 months of its launch, Raisin has also built a robust omnichannel model, with offline sales through its multi-brand outlets currently contributing to 90% of its revenue.
Raisin’s current retail network of over 300 MBOs is expected to double in the coming years, with the growth of exclusive brand outlets through franchise partnerships. At the same time, Raisin is also enhancing its e-commerce capabilities through content-led storytelling, AI-powered personalisation, and supply chain automation to bridge traditional retail values with digital-first efficiency.
Financially, the brand is on solid footing, clocking ₹3.5–4 crore in monthly recurring revenue with 35–40% year-over-year growth. It aims to cross ₹6 crore MRR in the next two years by expanding its footprint and deepening customer engagement though the funding. The company is led by a unique father-in-law and daughter-in-law duo whose combined strengths in textiles, technology, and culture shape the brand’s unique voice and operational agility.
As the ethnic wear market in India surges past USD 20.9 billion, with women’s ethnic categories leading demand, Raisin is uniquely positioned to meet the rising appetite for affordable, design-led fashion, especially in underserved regions. This funding round marks an exciting opportunity for investors to partner with a brand that’s building the future of Indian fashion while staying rooted in its cultural ethos.