Omaxe Chowk, Chandni Chowk, is gearing up to transform the wedding season shopping experience with the launch of its first-of-its-kind retail campaign – “Shaadi ka Mota Shagun”. The exciting shopping campaign is uniquely designed, with a house worth Rs 1.5 crore announced as a winning gift for the first time ever in the Indian retail industry. The campaign is aimed at celebrating the grandeur of Indian weddings, promising to make this festive season unforgettable. Shoppers will get the chance to win gifts of unprecedented scale, including a dream home worth ₹1.5 crore, a luxury car, two bikes, travel packages, jewellery, and many other exciting gifts simply by shopping.
The Indian wedding industry ranks second globally. According to IBEF, the sector continues to soar: in 2023 alone, wedding-related spending in India reached US$57.1 billion (₹4.74 trillion), marking a robust 26.4% year-on-year jump. This staggering scale envelopes nearly every sector—from jewellery and fashion to décor, hospitality, and even automobiles and consumer electronics.
Chandni Chowk has long held legendary status as the beating heart of wedding shopping in India, where brides, grooms, and their families can access renowned jewellers, fashion boutiques, home-goods outlets, and more, all in one place. Omaxe Chowk elevates that tradition, seamlessly uniting the area’s cultural charm with modern retail infrastructure and digital convenience—creating a premium destination for wedding shopping and celebration.
With every purchase at Shaadi ka Mota Shagun, shoppers can unlock exciting daily, weekly, and monthly rewards, along with the opportunity to take home life-changing prizes. From indulgent shopping vouchers to luxury gadgets and grand prizes, the campaign promises to turn every visit into a celebration of possibilities, making every shopping trip a chance to win like never before this wedding season. The campaign will commence on the 16th of August and will run for the following five months.
Speaking about the campaign, Jatin Goel, Executive Director, Omaxe Group, said, “Indian weddings are not just personal milestones but cultural events that drive one of the world’s largest wedding markets. Chandni Chowk has always been at the centre of this, and Omaxe Chowk is redefining it for a new generation by combining heritage with modern retail experiences. With Shaadi ka Mota Shagun, we’re tapping into the emotional and economic scale of the wedding season. We are going beyond discounts and giving shoppers the chance to win prizes as grand as their celebrations. It’s our way of making their celebrations bigger and more memorable.”
As Old Delhi’s premium retail and cultural shopping hub, Omaxe Chowk seamlessly blends Chandni Chowk’s heritage with modern shopping comforts, creating the perfect destination that transforms festive shopping into unforgettable milestones. Linking the joy of weddings and festivals with the thrill of life-changing rewards, the Shaadi ka Mota Shagun campaign celebrates the spirit of togetherness and grandeur that defines the season.