20 August, 2025, Delhi NCR – Ultratech Texture Paints Pvt. Ltd. (UTTPL), established in 2007, has announced a calculated collaboration with Mas Paints, an esteemed Italian brand with manufacturing facilities in the UAE, to introduce their premium natural lime and cement-based finishes for both exterior and interior applications in India.
Mas Paints is globally recognized for producing some of the finest lime-based plasters for a wide range of surfaces, distinguished by their near-zero emissions and eco-conscious manufacturing processes. With decades of expertise, the brand has set benchmarks in sustainability, durability, and aesthetic excellence. Driven by its founding philosophy, UTTPL remains committed to offering architects, designers, and end users specialized texture coatings made entirely from natural materials. This partnership underscores UTTPL’s mission to merge timeless craftsmanship with sustainable innovation, delivering finishes that are not only visually stunning but also environmentally responsible.
With this alliance, UTTPL strengthens its position as a leader in specialized natural texture coatings, offering Indian architects and specifiers the opportunity to work with products that meet global standards of design and environmental care.