DISTRIBUTED-WORK-MODEL/SAN FRANCISCO, August 20, 2025 — Cash App Afterpay, a leader in “Buy Now, Pay Later” payments, today announced an extensive partnership with Caleres, bringing flexible payments to shoppers across its portfolio of footwear brands. The partnership arrives just in time for fall, giving customers more ways to shop for their favorite seasonal styles – from cozy boots to comfortable sneakers – both online and in select stores.
Through this partnership, U.S. shoppers can use Afterpay’s Pay in 4 and Pay Monthly options to purchase from beloved brands including Famous Footwear, Sam Edelman, Allen Edmonds, Naturalizer, Vionic, Bzees, Circus NY, Dr. Scholls, Franco Sarto, Lifestride, Ryka and ShoeBank. The collaboration also brings Afterpay’s in-store payment solution to select retail locations, including Famous Footwear, Sam Edelman, Allen Edmonds, and Naturalizer stores across the United States.
“The addition of Afterpay across our brand portfolio reflects our appreciation of how today’s customers want to shop and pay,” said Willis Hill, Chief Information Officer for Caleres. “We’ve already seen the positive impact of Afterpay in our initial rollout, with customers embracing the flexibility to split their purchases into manageable payments, both online and in-store. This expanded partnership allows us to offer this valuable payment option across our entire family of brands, making our diverse footwear collections more accessible to fashion-conscious consumers who prefer to pay over time.”
“Fall is a time when consumers are actively refreshing their footwear, from cold-weather essentials to back-to-school shopping,” said Tanuj Parikh, Head of Sales, North America, Cash App Commerce. “Our expanded partnership with Caleres brings flexible payments to their diverse portfolio of brands, empowering shoppers to build their summer wardrobe responsibly while maintaining better control over their spending.”
The addition of Caleres’ brands to Afterpay’s platform further demonstrates the platform’s growth in the footwear and accessories category, offering shoppers more flexible ways to pay for their favorite styles. Afterpay’s Pay in 4 service allows customers to pay in four interest-free installments1 due generally every two weeks, while Pay Monthly offers plans from 3-24 months2 depending upon order amount.
Canadian customers can also enjoy the convenience of Afterpay’s Pay in 43 service when shopping online at Allen Edmonds, Famous Footwear, Naturalizer, and Sam Edelman.