In an era where business success is increasingly measured by impact as much as income, Washington J. Calvache Durand stands out as a visionary force. A distinguished business media creator, producer, and strategist, Calvache Durand has dedicated over 15 years to forging a unique path at the intersection of entrepreneurship and purpose-driven storytelling, advocating for a philosophy that prioritizes legacy over mere growth.
His approach is rooted in transforming businesses “not only from the inside out, but from the heart out.” As a business media specialist and producer, he guides entrepreneurs, startups, and sales teams through personalized consulting, strategic planning, and high-impact content creation.
He is the architect behind the renowned DIAMOND Method, a seven-stage business development framework that has empowered hundreds of professionals to align their identity, strategy, and purpose. This commitment extends to his “Sales with Consciousness” philosophy, which seeks to integrate ethical considerations and genuine community impact into business development.
His extensive expertise is a blend of formal education and invaluable real-world experience. “My academic background gave me valuable tools in communication, critical thinking, and strategy—but it’s been my journey as an entrepreneur over the last 10 years that truly shaped who I am and the work I do today,” Calvache Durand explains. “Building businesses, leading teams, facing uncertainty, and navigating both failure and growth gave me a front-line education that no classroom could offer.” This practical wisdom underpins his brand, Built by Washington, where he translates lived experience into actionable strategies for others.
A pivotal influence on Calvache Durand’s entrepreneurial path has been his personal journey as an immigrant over the past eight years. “Being an immigrant means constantly reinventing yourself—not just professionally, but personally,” he shares. “It forces you to confront who you are at your core, to dig deep and discover strengths you didn’t know you had. It’s in those very challenges where resilience is born.” This journey led him to establish Loyal Construction and subsequently, Loyal Accessible Solutions, a social impact project dedicated to creating ADA-compliant spaces for people with disabilities. This initiative, he notes, “was a turning point—it revealed my true purpose.”
This profound realization that business can be a powerful vehicle for social change now fuels his every endeavor. “I realized you can build sustainable, successful businesses, generate income, and create impact—all at once. It just takes intention,” he states. “I knew it was my true purpose when I started waking up every day feeling fulfilled by the lives we touched—and motivated to do even more.”
Beyond his consulting and coaching, Calvache Durand is a prominent Executive Producer of socially conscious documentaries that give voice to underrepresented communities and untold stories. His impactful projects include Un Propósito Mayor, Las Voces de Rett, and El Peso del Bullying—films designed to educate, elevate, and connect audiences.
One particularly rewarding experience exemplifies his integrated approach. Working with a health insurance advisory company, Calvache Durand helped them shift their perspective from mere sales to becoming agents of change. “We redefined their role: no longer just salespeople, but educators and guides,” he said.
They began hosting workshops in underserved areas, teaching families not only about health coverage but also about financial planning and budgeting. Simultaneously, he produced the short documentary El Peso del Bullying for his YouTube channel @builtbywashington, raising awareness about the long-term effects of emotional abuse. “Both projects proved to me that success isn’t measured by revenue—it’s measured by lives touched,” he affirms. “That’s the work that fills my heart and reminds me every day why I do what I do.”
Prior to his current ventures, Calvache Durand served as Chief Marketing Officer for Carl Zeiss Vision, overseeing marketing across five Latin American countries, and worked as a corporate trainer in Venezuela and Colombia. Fluent in both Spanish and English and deeply multicultural, he is a frequent speaker, trainer, and mentor, known for his dynamic presence and unwavering mission.
For Washington J. Calvache Durand, true success transcends the balance sheet. It is about fostering a sustainable impact that resonates for generations. As he profoundly puts it: “It’s not about growth, it’s about legacy.”