Erode, September 02, 2025: Canara Bank successfully organized a “Saturation Campaign” camp at its Chennimalai branch in the Erode district on August 29, 2025. The event, part of a larger, state-wide initiative running from July 1 to September 30, 2025, focused on enrolling beneficiaries in key government-backed social security schemes and promoting financial literacy.
The campaign was held under the leadership of Smt. Sindhu K. A., CGM, Chennai Circle Office. The event was graced by the presence of Shri. Shankar Y., General Manager, Canara Bank, Head Office and Shri. Sarvanan, AGM and Erode Regional Head.
Over 300 local residents attended the camp, which aimed to bring essential financial services to their doorstep. A key highlight of the event was the successful enrollment of 130 beneficiaries into life and accident insurance schemes: 80 for the Pradhan Mantri Suraksha Bima Yojana (PMSBY) and 40 for the Pradhan Mantri Jeevan Jyoti Bima Yojana (PMJJBY). Additionally, 10 individuals enrolled in the Atal Pension Yojana (APY), a government-backed pension program.
Speaking at the event, Shri. Shankar Y., GM, Canara Bank Head Office, provided a comprehensive overview of the various social security schemes and the importance of completing Re-KYC formalities on time.
Also present was Shri M. Shanmugham, Director of the Erode RSETI (Rural Self Employment Training Institute), who elaborated on the vocational training programs offered by the institute to promote entrepreneurship and skill development.
The event reaffirmed Canara Bank’s commitment to the national financial inclusion mission, bridging the gap between banking services and rural populations to foster inclusive growth.