GST Reforms Boost Preventive Wellness: A Big Win for Nutraceuticals and Ayurveda

Harshit Gohil, Founder of 365Veda

“Nutraceutical penetration in India is still in its infancy, even as medical inflation crosses 15% and more people begin to turn towards preventive wellness as a practical and sustainable alternative. The government’s decision to make dietary supplements more affordable through GST reforms is therefore both timely and forward-looking.

This move is not just about rate cuts but is also about signaling intent, an intent to build a Viksit Bharat where preventive health and wellness play a central role in reducing the burden of disease, improving quality of life, and making holistic healthcare accessible to all.

At 365Veda, we view this as a critical enabler for the Ayurceuticals category. By passing on these benefits directly to our consumers, we aim to make our supplements more accessible, in turn building a stronger ecosystem of preventive health in India.

The government is laying a very strong foundation and action over dialogue to take Ayurveda and Indian health supplement brands to the world and GST reforms is just a stepping stone to a larger vision.”