PLANTATION, Fla., September 11, 2025 — Chewy, Inc. (NYSE: CHWY) (“Chewy”), a trusted destination for pet parents and partners everywhere, today announced the launch of Get Real TM, a new line of minimally processed, fresh dog food available only at Chewy. The high-quality food comes in three different pup-approved recipes including Chicken & Brussels Sprouts, Beef & Sweet Potato and Turkey & Cranberry – all available as both full meals and meal toppers, made with 10 or fewer ingredients plus vitamins and minerals.
Consumer demand for fresh dog food has never been higher; in fact, the fresh segment’s growth is outpacing all other companion pet food categories. Chewy seamlessly integrated Get Real into its existing operations, strategically broadening its assortment for pet parents. Get Real makes it easy for customers by delivering smart, straightforward solutions, such as:
Expert-created healthy recipes: Created by certified pet nutritionists, Get Real features human-grade recipes with real meat, fruit and veggies. Gently cooked to retain nutrients and then frozen to lock in freshness.
Mealtimes made easy and joyful: Ready-to-serve, pre-portioned meals are delivered to your door—just thaw and serve. A variety of recipes created for easy rotation without upsetting stomachs that will keep pets excited.
Unparalleled convenience: Customizable plans that make it simple to adjust delivery frequency and accommodate freezer space.
24/7 customer care: Pet parents can count on Chewy’s award-winning customer care team with dedicated experts ready to support and answer any questions.
“We are proud to offer Get Real, making fresh food easy for pet parents and delicious for pets,” said Orlena Yeung, Chief Brand Officer at Chewy. “Backed by our signature customer care, we are excited for dogs across the country to enjoy this new premium offering.”
Get Real is tailored to a variety of dogs’ unique needs, considering their weight, breed, age, and activity level to provide the recommended ideal feeding amount for each meal. The recipes are also formulated to meet the nutritional levels established by the AAFCO (Association of American Feed Control Officials) and are suitable for all life stages, from puppy to senior and even nursing or pregnant dogs.