DALLAS, September 29, 2025 — Eiseman Jewels and TUDOR announce the grand opening of the first TUDOR boutique of its kind in North Texas, located at NorthPark Center in Dallas.
The milestone was celebrated with a ceremonial ribbon cutting during the grand opening on September 16 with Adam Bossi, Vice President of TUDOR Watch U.S.A., Richard D. Eiseman Jr, CEO of Eiseman Jewels, and Taylor Frank, President of Eiseman Jewels, along with store leadership and associates.
“The TUDOR dedicated boutique brings great offerings to the Dallas watch enthusiast community, as many of the limited availability and new launches happen here first,” said Eiseman Jr. “Eiseman is pleased and proud to be the only TUDOR boutique in North Texas and the response has already been amazing, by both NorthPark Center and Eiseman Jewels patrons.”
Coinciding with the boutique opening, TUDOR has unveiled the newest addition to its Royal line: a striking blue-dial model accented with diamond-set bezel and hour markers. The TUDOR Royal embodies the brand’s philosophy of refined versatility, pairing timeless elegance with everyday functionality. With its integrated metal bracelet, notched bezel, and self-winding movement, the Royal exemplifies the perfect balance of sophistication and sport.
Beyond the Royal launch, the boutique will showcase TUDOR’s full portfolio, including icons such as the Black Bay, Pelagos, and Ranger. Several boutique-exclusive timepieces and limited-availability launches will also be offered, giving Dallas collectors access to some of the brand’s most sought-after watches.
TUDOR IS “BORN TO DARE”
In 2017, TUDOR launched a new campaign with the “Born To Dare” signature. It reflects both the history of the brand and what it stands for today. It tells the adventures of individuals who have achieved the extraordinary on land, on ice, in the air and underwater, with a TUDOR watch on their wrists. It also refers to the vision of Hans Wilsdorf, the founder of TUDOR, who manufactured TUDOR watches to withstand the most extreme conditions, watches made for the most daring lifestyles. It is testimony to TUDOR’s singular approach to watchmaking, which has made it what it is today. At the cutting edge of the watchmaking industry, its innovations are now essential benchmarks. The TUDOR “Born To Dare” spirit is supported throughout the world by first class ambassadors, whose achievements result directly from a daring approach to life.