New Delhi – October 1, 2025 – Rockingdeals Circular Economy Limited (RDCEL) (NSE-Emerge: ROCKINGDCE) today announced a significant milestone in its strategic global expansion, confirming that its subsidiary, ROCKING DEALS GENERAL TRADING LLC, has been formally appointed as an authorized representative and trading partner for EUREKA FORBES LTD., the legal owner of the “Forbes” brand.
This authorization, effective September 26, 2025, grants ROCKING DEALS GENERAL TRADING LLC permission to utilize the “Forbes” brand name, logo, and associated marketing materials for the purpose of selling its authentic products across both online and offline markets in the GCC (Gulf Cooperation Council) markets.
The partnership is a key element of RDCEL’s broader strategy to establish a strong presence in the Middle East and North Africa (MENA) region through its subsidiary, which is already a partner with major e-commerce platforms like Noon and Amazon Middle East. This collaboration immediately expands the market reach for Eureka Forbes’ products and significantly enhances the portfolio of high-quality brands offered by Rockingdeals General Trading LLC in the region.
Commenting on the development, an official spokesperson for ROCKING DEALS GENERAL TRADING LLC stated, “This is a pivotal partnership that underscores our commitment to bringing high-quality, trusted brands to the GCC consumer. Eureka Forbes is a name synonymous with excellence, and we are excited to be the authorized partner entrusted with representing the ‘Forbes’ brand in this growing market. This appointment is a strong vote of confidence in our rapid market penetration strategy in the MENA region.”
The authorization is governed by a commercial agreement and allows for the exclusive use of the “Forbes” brand for promoting and selling its products, ensuring all usage adheres strictly to the established identity and standards of Eureka Forbes Ltd. This appointment, however, does not transfer any ownership of the “Forbes” brand or its associated intellectual property rights.
This strategic collaboration complements RDCEL’s existing focus on quick commerce and re-commerce, aiming to meet the rising consumer demand for speed and affordability while championing the principles of the circular economy.