SYDNEY & CHICAGO, October 04 — James Hardie Industries plc (NYSE / ASX: JHX) (“James Hardie” or the “Company”), a global leader in high-performance building product solutions, today announced the appointment of Samara (Sam) Toole as Chief Marketing Officer (CMO). As a member of the executive leadership team, Toole will lead marketing strategy and execution across the company’s portfolio, including the James Hardie®, TimberTech®, and AZEK Exteriors® brands.
“This is an incredibly exciting moment for James Hardie,” said Toole. “We have an opportunity to bring together some of the strongest brands in the industry to tell a powerful, unified story. Building on the momentum we created at AZEK with TimberTech and AZEK Exteriors, we will now expand that playbook across the James Hardie portfolio. My focus is on showcasing the beauty, performance, and sustainability of our products to drive growth across the entire value chain.”
Toole brings more than two decades of experience driving growth and building purpose-driven brands in the home, lifestyle, and consumer product industries. As CMO of The AZEK Company since 2021, she pioneered a lifestyle marketing approach that transformed the company’s house of brands into a growth engine, significantly accelerating both sales and brand reputation. Prior to AZEK, she served as CMO of California Closets and SVP of Marketing for Serena & Lily, among other senior leadership roles.
“Sam’s demonstrated expertise and strategic acumen will further enhance the solid foundation of our marketing organization,” said Aaron Erter, CEO of James Hardie. “I am confident that under Sam’s leadership, we will continue to elevate our marketing capabilities, deepen customer engagement, and successfully expand our market presence across North America.”