DALLAS & TAMPA, Fla., October 23, 2025 — Alvies, the Austin-based brand known for blending authentic craftsmanship with modern comfort, today announced a new partnership with Tampa-based retailer Russell’s Western Wear. The collaboration, made possible through the Shopify Collective platform, brings Alvies’ line of handcrafted boots, accessories, and apparel to Russell’s established customer base of Western wear enthusiasts across Florida and beyond.
With Western fashion surging in popularity, demand for high-quality, high-value boots continues to grow. Each pair of Alvies boots is handmade in León, Mexico, combining time-honored bootmaking traditions with modern comfort features that make them wearable anywhere, from the dance hall to the ranch.
“The Western fashion market is ripe with opportunity, and we’re excited to expand the Alvies reach in innovative, data-driven ways,” said George Baker, Managing Partner of 2 the Moon Ventures “This partnership with Russell’s strengthens both companies shared commitment to delivering craftsmanship and value to Western wear enthusiasts, while driving growth for both brands.”
“I’ve always believed boots should be made to live in, not sit in the closet,” said Alvie Faulkenbery IV, Founder of Alvies. “Working with Russell’s means more people get to two-step, road-trip, and make new stories in a pair of Alvies. That’s what boots are for — living in.”
Russell’s Western Wear has built a trusted reputation since the 1960s for curating cowboy boots, work boots, apparel, and accessories. Through the Shopify Collective integration, Russell’s will now have real-time access to Alvies’ product lineup, including new releases, while streamlining sales and fulfillment to better serve customers.
“We are dedicated to creating an exceptional eCommerce experience for our customers,” said Israel Gonzalez, eCommerce Manager at Russell’s Western Wear. “Partnering with Alvies allows us to bring fresh, authentic Texas styles into our assortment, further enriching the choices we offer to our loyal customers.”