BALTIMORE, October 23, 2025 –– Tired of messy olive oil pours, greasy bottles, and wasted drops? Pompeian, America’s #1 olive oil brand and 100% farmer-owned company, debuts Pompeian Squeeze – a no-mess bottle designed for effortless precision and ultimate control in the kitchen. Home chefs can now cook, sauté, finish, and drizzle with Pompeian’s high-quality extra virgin olive oil – without the mess.
Crafted from imported, first cold pressed extra virgin olive oil by Pompeian’s family of olive farmers, Squeeze comes in a flexible, recyclable PET bottle with a no-drip, better-grip design that instantly bounces back to shape after each use. The precision spout and mess-free flip-top cap release oil only when gently squeezed, giving home cooks total control and making cooking, dressing, and drizzling effortless – all while bringing the joy of Pompeian’s family farms to kitchens everywhere. Available in two flavor profiles: Smooth, with a delicate, buttery finish perfect for everyday dishes, and Robust, with a full-bodied taste ideal for dressing and drizzling.
“At Pompeian, innovation means solving real problems for real cooks,” said Casey Smith, Director of Innovation at Pompeian. “We know consumers love the taste of premium olive oil and Pompeian Squeeze combines precision and convenience in a way the category hasn’t seen before, making it easier than ever to infuse joy in every dish.”
Pompeian’s new Squeeze bottle features key innovative designs, including:
Precision-control spout for clean, accurate pours and no mess drizzles
Mess-free flip-top cap that keeps counters and hands clean
Flexible, recyclable PET bottle that bounces back to shape after each squeeze
Available in two varieties: Smooth (ideal for sautéing and stir-frying) and Robust Extra Virgin Olive Oil (perfect for finishing and drizzling)
“With Squeeze, we’re bringing more than just innovation to the olive oil category, we’re infusing control, convenience, and joy into the cooking experience,” said Michael Vercelletto, Vice President of Marketing at Pompeian. “Squeeze embodies what Pompeian stands for – innovation, quality, sustainability, and giving cooks confidence in the kitchen, while delivering on our mission to help people eat, live, and feel better every day.”
Squeeze is rolling out nationwide and is now available for purchase at Walmart, Publix, Amazon Fresh, Sam’s Club, Albertsons, Food Lion, Giant, HyVee, Kroger, Northgate Markets, Price Chopper, SuperValu, Sherm’s, SpartanNash, Weis Markets and Vallarta Supermarkets.