Pitch To Get Rich, India’s first fashion entrepreneurship reality show, is making waves across the country with its striking “Men in Black” campaign, an innovative on-ground activation that has captured the imagination of city dwellers and social media audiences alike.
As the show currently is trending on No 3 on JioHotstar, the “Men in Black”, with over 30 to 40 individuals dressed in sleek black suits and carrying gold briefcases branded Pitch To Get Rich, have been spotted in Bengaluru, Jaipur, and Kolkata, turning heads and sparking curiosity wherever they go.
The campaign embodies the show’s core themes of power, ambition, and opportunity, bringing a sense of mystery and excitement to India’s fashion and business communities.
In Bengaluru, the Men in Black were seen walking through the city’s most iconic spots including MG Road, Church Street, Cubbon Park, Indiranagar 100 Feet Road, Koramangala 5th Block, and Brigade Road.
In Jaipur, the spectacle unfolded across the Pink City’s architectural gems, from Hawa Mahal and Amer Fort Courtyard to Bapu Bazaar, World Trade Park, and Patrika Gate.
In Kolkata, the visual parade made its mark across Victoria Memorial, Park Street, Camac Street, and Hathi Bagan Market, drawing massive public attention and social media engagement ahead of the show’s grand Diwali premiere.
Adding to the buzz, the Kolkata and Mumbai activations also marked a collaboration with Mr. Golubhai Badalia, a globally renowned diamond merchant and UHNI investor, who brings his expertise in diamonds, equity, and venture investment to the world of fashion and entertainment through Pitch To Get Rich.
“The briefcase represents opportunity, something everyone carries within, but only a few know how to unlock” said Sanjay Nigam, Founder of the Fashion Entrepreneur Fund and the creative force behind Pitch To Get Rich.
Pitch To Get Rich offers 14 emerging fashion entrepreneurs from across India a platform to present their ideas to top investors and industry icons. The show features Akshay Kumar, Karan Johar, Malaika Arora, and Manish Malhotra, alongside a panel of leading investors evaluating innovative fashion businesses for funding worth ₹40 crore.
The show is now streaming exclusively on JioHotstar, promising viewers an inspiring blend of fashion, ambition, Entertainment and entrepreneurship.