Boston, Nov 25 — Venu Holding Corporation (“VENU” or the “Company”) (NYSE American: VENU), the fan-founded, fan-owned, and artist-inspired company re-imagining premium live entertainment venues and hospitality destinations, announced today a new partnership with Boston Common Golf, the star-studded TGL team. The partnership, united by a shared vision to redefine how modern audiences engage, aligns with a mutual focus on innovation, next-generation fan engagement, and redefining how audiences experience entertainment.
Boston Common Golf, part of Fenway Sports Group, is one of six inaugural teams in the TGL and features four of golf’s elite: Rory McIlroy, Keegan Bradley, Adam Scott and Hideki Matsuyama. The team competes at the state-of-the-art SoFi Center from December through March in fast-paced, two-hour matches on 15 custom-designed holes blending virtual and live-action play.
“VENU has built an impressive reputation for creating dynamic, immersive entertainment experiences that bring people together,” said Boston Common Golf CEO Mark Lev. “Their approach aligns perfectly with our belief that fan engagement extends beyond the competition itself. Music and hospitality are powerful ways to welcome new fans into the game and deepen their connection to it.”
“At VENU, our mission has always been to create remarkable experiences, and Boston Common Golf shares that same passion for connecting with fans in meaningful ways,” said J.W. Roth, Founder and CEO of VENU. “They’re a next-generation organization that isn’t afraid to do things differently, and it’s rare, and frankly exciting, to find a partner whose vision runs parallel to our own. Together, we’re blending the energy of music, culture, and sport in a way fans haven’t experienced before, and that’s truly something special.”
The partnership was highlighted at the Boston Common Golf Celebrity Tee Party on November 21, where VENU participated as a sponsor of the event that included a ‘fireside chat’ with global singer-songwriters and Boston Common Golf investors Noah Kahan and Niall Horan. Boston Common Golf has consistently integrated music into its brand and fan strategy, supported by Kahan and Horan, whose creative backgrounds have helped introduce the team to new audiences.