Cincinnati, Dec 04 — Fifth Third (Nasdaq: FITB) today announced the opening of its 200th financial center in Florida and its 100th in the Carolinas—two major milestones in the Bank’s Southeast expansion. The new locations, Champions Crossing in Davenport, Florida, and Weaverville near Asheville, North Carolina, reflect Fifth Third’s commitment to delivering exceptional banking experiences and strengthening its presence in high-growth markets.
Over the past year, Fifth Third has accelerated its expansion and now operates more than 1,100 banking centers nationwide—a number expected to grow significantly following the closing of its acquisition of Comerica in the first quarter of 2026.
“We’re proud to celebrate our 200th branch in Florida and our 100th in the Carolinas—regions where we’ve seen exceptional momentum and meaningful impact,” said Jamie Leonard, chief operating officer at Fifth Third. “These milestones reflect our disciplined approach to growth and our commitment to making banking easier and more personalized through innovative technology and local expertise.”
Fifth Third’s Southeast expansion accelerates its relationship-driven banking model, fueling economic growth and expanding access to financial solutions. In 2025, the Bank is on track to launch 50+ new locations and added Alabama to its footprint. Since launching its Southeast expansion in 2018, Fifth Third has grown by 172 de novos, upgraded 71 existing locations, entered 14 new markets, and added 688 team members to its Consumer Bank. The expansion is projected to grow deposits by $15 billion to $20 billion over the next seven years.
Beyond the Southeast, Fifth Third plans to add 150 locations in Texas by 2029. Combined with Comerica’s footprint, the Bank will be positioned to achieve top five market share in Dallas, Houston, and Austin. By 2030, more than half of Fifth Third’s retail footprint will be concentrated in the Southeast, Texas and Arizona.
Fifth Third branches power financial opportunities in the communities they serve. Since 2018, the Bank has mastered a best-in-class model to launch branches quickly and make an immediate impact. Proprietary technology drives this precision: the Market Strength Index (MSI) identifies high-potential cities, while a patented geospatial heatmap pinpoints optimal sites. Once a location is chosen, a cross-functional team spanning retail, human capital, real estate, technology and marketing moves swiftly to bring the branch to life.
Building Opportunity in Florida and the Carolinas
In Florida, the opening of Champions Crossing brings Fifth Third’s network to 200 financial centers, offering consumer, commercial, and wealth management services. The Bank’s commitment to the Sunshine State includes:
Community Investment: More than $20 million in East Tampa, nearly $1 million annually to charitable initiatives, and disaster relief through Fifth Third Foundation grants.
Financial Empowerment: Fifth Third’s Financial Empowerment Mobile (eBus) delivering financial education and resources to underserved communities statewide.
Local Partnerships: Official Bank of the Tampa Bay Buccaneers and Florida Everblades.
Award-winning customer service: J.D. Power recognized Fifth Third as No. 1 for Retail Bank Customer Satisfaction in Florida for the second consecutive year.
In the Carolinas, the Weaverville financial center marks 100 branches across the region. Highlights include:
Historic West End Revitalization: Since 2021, $85.2 million in direct investments, catalyzing an additional $28 million for a total impact of $113.2 million.
Signature Projects: Thrive Food Hub (fresh food access and small-business space), Legacy at Carr Heights Senior Apartments ($31 million, 120 units), and Hoskins Street Home Preservation (32 homes secured).
Disaster Recovery: $350,000 to American Red Cross Disaster Relief, including $100,000 for the Carolinas, plus rapid response after Hurricane Helene.
Regional Impact: More than 1,100 employees driving affordable housing, food access, small-business support, and financial empowerment programs.
Powering Growth Through Innovation and Connection
Fifth Third’s redesigned financial centers put customers first—whether they’re opening an account, seeking guidance or exploring small-business solutions. Each location offers personalized service supported by advanced digital tools that make banking faster and more convenient. Open, flexible layouts create space for meaningful conversations and deeper community connections.
“Our growth is about more than numbers—it’s about impact,” said Shawn Niehaus, head of consumer banking at Fifth Third. “We’re building branches that serve as community hubs, staffed by bankers who understand local needs and are empowered by technology to deliver meaningful financial guidance.”
As Fifth Third expands, it’s investing in talent—bringing on local bankers, advisors, business relationship managers, and financial center leaders who collaborate to provide expert insight and award-winning customer service.
Complementing its physical footprint, Fifth Third Momentum® Banking gives customers faster, easier, and more secure access to their money. Momentum Banking simplifies everyday banking while enhancing financial wellness and security with industry leading benefits like:
Early Pay, which provides access to paychecks up to two days early and tax refunds via direct deposit up to five days early—at no cost.
Extra Time, which helps customers avoid overdraft fees, saving them more than $223 million since 2021.
Free estate planning through an exclusive partnership with Trust & Will, the leading digital estate planning platform in the U.S.
Recognized by J.D. Power as the No. 1 mobile banking app for user satisfaction among regional banks, Fifth Third’s app serves more than 2.4 million monthly users and powers over one billion annual digital interactions, delivering innovation and personalization through advanced capabilities such as:
A streamlined onboarding experience that makes switching direct deposit effortless, so customers can quickly start receiving paychecks into their Fifth Third account.
Real-time person-to-person payments with best-in-class security enhancements designed to interrupt suspicious transactions and prevent fraud.
SmartShield®, a first-of-its-kind in-app security experience that gamifies digital safety, empowering users to protect their finances through interactive learning and proactive engagement.