Hyderabad, India Dec 20: Sonos, the company known for pioneering multi-room wireless sound, today announced its entry into Hyderabad as the city’s luxury housing, lifestyle and entertainment habits continue to evolve.
Hyderabad has become one of India’s fastest-growing urban centres, with premium housing sales rising 17 percent year-on-year in the first half of 2025. This growth has coincided with residents investing more in home environments that prioritise design with high-quality entertainment systems.
“Hyderabad is shaping a new standard for modern Indian homes where design, culture and entertainment sit side by side,” said Rahul Dutta, Country Manager, Sonos India. “With premium housing growing 17 percent year-on-year, families are investing in considered living spaces and expecting sound that fits that lifestyle. We are seeing clear demand for immersive, seamless audio that elevates everyday moments. Sonos is built for that.”
A city staying-in for a night out
Hyderabad’s shift toward at-home entertainment is reshaping expectations for sound. OTT platforms, smart TV adoption and a rise in gaming have made high-quality audio central to daily life. Families are increasingly looking to recreate cinematic and stadium-like experiences in their homes, driving demand for systems that offer clarity, immersion and simple control.
Sonos Products Available in Hyderabad
Sonos’ core portfolio across home theatre, multi-room audio, and portable speakers will be available in Hyderabad, including:
- Sonos Arc Ultra – Flagship Dolby Atmos soundbar for immersive home cinema
- Sonos Beam (Gen 2) – Compact soundbar with panoramic sound
- Sonos Sub 4 and Sub Mini – Deep bass modules for home theatre and music
- Sonos Era 300 – High-performance spatial audio speaker
- Sonos Era 100 – Elevated everyday music speaker
- Sonos Move 2 – Portable, high-fidelity indoor–outdoor speaker
- Sonos Roam 2 – Ultra-portable smart speaker
- Sonos Ace – Premium over-ear headphones with TV Audio Swap
- Sonos Five – High-fidelity, room-filling speaker designed for rich, detailed stereo sound
- Sonos Architectural Speakers – Create a whole home audio system that blends into your space. Powered by Amp, these in-wall, in-ceiling, and outdoor speakers deliver powerful sound with a nearly invisible look.
Retail and Installer Availability
Customers in Hyderabad will be able to explore Sonos products through:
Retail Partners: Vijay Sales, Croma, Reliance Digital and Bajaj Electronics
Installer Partners: Deccan Soundscape Private Limited, Awicon Technologies, Audio & Beyond, Mahavir Showroom
Online Partners: Amazon, Flipkart, Authorised Sonos resellers
Strengthening Sonos’ India Strategy
Hyderabad is an important step in Sonos’ broader India expansion. As expectations around home design and entertainment rise, the company is investing in retail accessibility, installer education and curated listening experiences that help customers understand how premium sound can elevate everyday life.
“India remains a key growth market for us,” Dutta added. “Cities like Hyderabad show how quickly entertainment and home design are evolving. People want technology that feels intuitive and blends naturally into their homes, and sound is a major part of that.”