National, Jan 14: India is outsmarting the world from cutting edge tech to everyday choices. Today, KASS, a modern luxury skincare brand, channels this moment-cutting-edge technology into skincare and announces the official launch of India’s pioneering Bio-Intelligent Skincare philosophy, delivering a seismic shift through luxury formulations that sync seamlessly with skin biology for pure, balanced, resilient results. Thoughtfully curated and inspired by the synergy of nature and science, KASS represents a new era of Indian skincare, one that aspires to place the country on the global map for quality, innovation, and scientific integrity. Rooted in traditional wisdom and cultural rituals, yet refined through advanced skin science, the brand introduces a new benchmark through proprietary formulation principles that focus on true problem-solving, long-term skin support, and deep respect for skin anatomy.
At the heart of KASS lies a truly bio-intelligent approach to formulation, one that goes beyond single ingredients and surface-level solutions to engineer how skin actually responds. Powered by layered systems of bio-mimetic actives, each formula is designed to work across multiple biological pathways of a single concern, supporting the skin’s natural processes rather than overriding them. Developed in collaboration with leading global bio-labs and crafted using clinically validated, often patented ingredients, these advanced formulations are engineered for superior compatibility, stability, and absorption. Tailored specifically for Indian skin, KASS delivers visible, lasting results while remaining exceptionally gentle, setting a new benchmark for intelligent skincare shaped by nature and perfected by science.
Ms. Deepti Kulkarni, Founder, KASS (Skincare Formulator and Certified Esthetician), says,“KASS was born from care and from a quiet frustration. As someone deeply immersed in skincare science, I realised that the solutions I trusted most often came with the label ‘imported into India.’ That raised an uncomfortable question: in a country with such rich, solution-driven skincare heritage, why weren’t we creating truly intelligent, world-class skincare here? Studying international standards was never about collecting titles; it was about bringing that level of rigour, safety, and performance into Indian formulations. With KASS, the intention was clear to build skincare that respects root-cause treatment, delivers long-term results, and is genuinely sustainable in how it supports skin health, not just in what it claims.”
In a fast-evolving market like India, the appetite for high-quality, science-led skincare has never been stronger. The skincare category continues to witness robust momentum, with a projection to grow at 13–15% CAGR, driven by rising consumer awareness, higher discretionary spending, and growing demand for science-led solutions.
In response to this shift, at KASS, every formulation starts with the understanding of what the skin is communicating and tracing visible concerns back to their biological root causes. The brand formulates solutions that help restore the skin’s natural balance and function, addressing issues at their source rather than merely masking symptoms. This holistic yet highly scientific approach ensures that results are not just visible, but sustainable over time.
KASS is driven by a simple belief: healthy skin is balanced skin. Recognising the skin as a living organ with its own innate intelligence, the brand acknowledges how modern urban life can disrupt this natural equilibrium. Through thoughtfully engineered compositions that respect skin biology rather than override it, KASS gently reactivates the skin’s natural ability to repair, recalibrate, and thrive.