Mumbai, Jan 16: Instagram today announced expanded capabilities for creators to reach audiences worldwide with more authentic, localised content. Meta AI now allows creators to translate, dub, and lip-sync reels into five additional Indian languages—Bengali, Tamil, Telugu, Kannada, and Marathi—alongside existing support for Hindi, English, Spanish, and Portuguese. While this feature was first introduced in November 2025, it is now rolling out to all users across India.
The announcement was made at the exclusive ‘House of Instagram’ event in Mumbai, highlighting India’s growing significance for Meta and underscoring Instagram’s commitment to empowering creators to connect with wider audiences.
Meta AI Translations Expand to Five New Indian Languages
Creators can now leverage Meta AI to transform their reels so they sound and look fluent in some of the world’s most spoken languages, preserving the tone and authenticity of the original content. Lip-sync functionality ensures that translated audio matches mouth movements, making it appear as though the creator is speaking the translated language natively.
This capability allows creators to reach more people across India and globally, unlocking the potential for international growth while retaining their unique voice and style.
New Indian Fonts Available in Edits
Creators also gain access to new Indian fonts for their text and captions, including Devanagari and Bengali-Assamese scripts, supporting languages such as Hindi, Marathi, Bengali, and Assamese.
How it works:
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In your editing timeline, select “Text” from the bottom tools tray.
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Tap the “Aa” icon to view available fonts.
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Devices set to Devanagari or Bengali-Assamese scripts will default to these fonts; others can filter fonts by language in the “all fonts” tab.
This update, rolling out soon on Android, allows creators to stylise content with culturally relevant scripts, enhancing accessibility and engagement.
Additional Creator Features
These updates follow a series of recent enhancements designed to boost creator productivity and creativity, including:
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Restyling photos and videos in Instagram Stories using Meta AI.
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Bulk editing captions and reversing videos.
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Lip-syncing for photos and videos to bring content to life.
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Access to 400 new sound effects for richer audio experiences.
With these tools, Instagram continues to provide creators with innovative ways to grow their audience, tell authentic stories, and engage communities across India and beyond.