Chennai, Feb 10: This Valentine’s Day, Lotte is flipping the script on traditional love with Palentines a celebration that puts friendship first. With its Pepero Palentine’s campaign, the brand moves beyond romantic clichés to honour the everyday bonds that Gen Z values most, proving that the sweetest moments are often shared with friends. While romance may be sweet, it’s the friendship you share with your closest people that’s even sweeter- and that’s exactly the sentiment driving Lotte’s Palentine’s Day celebration.
At the heart of the campaign, Pepero teams up with six popular creators who bring Palentine’s Day to life through fun, unfiltered moments shared with their closest friends. From inside jokes to everyday chaos, the content captures the kind of real, relatable friendships that Gen Z actually celebrates-no roses, no clichés, just genuine connections and good vibes. Lotte India is celebrating friendships that feel natural and enduring- the kind that add sweetness to life without asking for anything in return.
Taking the celebration beyond screens, Pepero invites its community to join the Palentine’s movement by tagging their own Palentines and turning friendship into the real love language of the season.
Adding to the ease of sharing, Pepero’s availability on quick-commerce platforms makes it possible to send a sweet surprise in minutes-perfect for spontaneous plans, last-minute gestures, and friendship-powered celebrations. With Pepero Palentine’s, the brand reinforces its role as a modern, shareable treat for Gen Z and young consumers-proving that when it comes to love, friends always deserve the first bite.