Bengaluru, Feb 13: As cricket fever grips fans, TechnoSport, India’s fastest-growing activewear brand, has unveiled an exciting campaign series with international cricket icon Ravichandran Ashwin, titled ‘Game Changers of the Decade.’ The 5-video YouTube series celebrates the most influential cricketers of the last ten years across key disciplines, bringing fans closer to the sport through expert insights and engaging storytelling.
At its core, the campaign recognises modern-day cricketing excellence, spotlighting players whose performances have not just delivered results but reshaped how the game is played across formats. Anchored in a decade-long lens, the series blends nostalgia, data-backed debate, and fan passion, revisiting defining moments and match-winners of contemporary cricket.
Speaking on the collaboration, Patralika Agrawal, Head of Marketing, TechnoSport, said,
“Game Changers of the Decade reflects our belief that real performance is defined by longevity, consistency, and resilience. At TechnoSport, we stand for purposeful performance designed for Indian conditions. Through this series, we aim to spotlight sporting journeys that inspire, while creating credible and meaningful conversations with fans.”
Sharing his thoughts, Ravichandran Ashwin added,
“Over the last decade, some players haven’t just performed but have changed the way cricket is played. This series recognises those impact creators across batting, bowling, fielding, keeping, and all-round excellence. It has been exciting to revisit these moments with fans.”