Bengaluru, Feb 17: smallcase, India’s largest model portfolios platform, today announced 2 new partners – Jupiter and Infinityte Club. Both partners will enable their users to directly access and invest in equity model portfolios on their respective apps via smallcase’s Gateway platform.
With this partnership, both Infinyte Club and Jupiter users will be able to access and invest in curated model portfolios based on factor and quant strategies, thematic and strategy-led equity & asset allocation models, sectoral trackers that are built and managed by India’s leading investment experts.
Speaking on the new partners, Vasanth Kamath, Founder & CEO, smallcase said
“As investors seek greater control, transparency and simplicity in managing their wealth, model portfolios have emerged as a preferred way to build unique long-term exposures. Jupiter and Infinyte Club have both built strong, trusted platforms that simplify personal finance for millions of Indians. We’re excited to partner with them to bring equity model portfolios via smallcase Gateway to a wider audience of investors — making quality, research-backed investment strategies more accessible and actionable for every Indian investor.”
“Many of our users were ready for equities, but wanted a thoughtful, guided way to begin. This integration with smallcase enables us to introduce equity investing on Jupiter with clarity, discipline and transparency at the core,” said Rohit Kumar, President, Jupiter.
“smallcase was the natural platform integration for us at Infinyte in building a true Wealth OS. Our users were already signalling a desire for sophistication beyond stock-picking, but without the cognitive load of managing it themselves. Integrating uniquely crafted Stockbaskets through smallcase allowed us to give them exactly that – high-conviction portfolios inside a beautifully guided experience.
What surprised us was the engagement lift. Once users saw how a core or alpha basket fits into their broader wealth path, they started exploring more intentionally.
And we’ve gone one step further: Infinyte-only customised baskets built around our users and their wealth paths. These don’t exist anywhere else. This way our users know and can double down on how their portfolio is being shaped for them, not just offered to them. That’s where the magic is.” said Joylita Saldanha, Founder, Infynite Club.
smallcase helps new investors make informed investment decisions while offering experienced investors access to differentiated strategies and unique market exposures. Integrated with 19 broker partners that together account for more than 80% of India’s demat accounts, smallcase allows retail investors to seamlessly connect their existing brokerage accounts and execute trades with ease.
Model portfolios are curated baskets of stocks and ETFs, based on unique strategies. Model portfolios bring portfolio management sophistication at a fraction of a cost to retail customers.