New Delhi, Feb 26: Building on the national launch campaign of Pizza Hut’s newly introduced Crafted Flatzz, the brand has further strengthened its digital conversation through a creator-led film featuring digital creator and actor Niharika NM. The influencer collaboration has been conceptualised and executed by Defodio Digital, the brand’s digital strategy and influencer marketing partner.
Known for her sharp comedic timing and strong connect with digital audiences, Niharika NM brings her signature personality to the film, presenting Crafted Flatzz through a playful, relationship-inspired lens. The content showcases its lighter crust, bold flavour and balanced indulgence in a way that feels natural to online audiences.
The digital film was designed to complement Pizza Hut’s broader launch communication while tapping into creator culture, where audiences respond more strongly to personality-led storytelling than product-centric messaging.
Vibhor Gulati, Co-founder, Defodio Digital, said,
“The national campaign created strong awareness. Our focus was to carry that conversation into spaces where people engage more casually — through creators they already follow. Niharika’s storytelling style made the product feel natural within everyday humour, which is exactly how audiences interact with content online today.”
The collaboration reflects a broader shift in how brands structure campaign rollouts — combining high-visibility advertising with creator-driven storytelling that sustains momentum in digital environments.
Manish Guptaa, Chief Marketing Officer, Pizza Hut, said,
“Today’s consumers discover and experience brands through creators they trust. With Crafted Flatzz, we wanted to move beyond traditional messaging and bring the product into everyday digital conversations. Niharika’s unique storytelling style helped us present the product in a way that feels entertaining, relevant and native to social platforms.”
As Crafted Flatzz continues to build visibility, the influencer film adds a social dimension to the campaign, allowing the product to travel through online communities in a more informal and participatory way.