Bengaluru, Feb 26: BRND.ME (formerly Mensa Brands), a consumer brands company with market-leading global brands, built in India for the world, across health, wellness and lifestyle segments, today announces the successful completion of a first-of-its-kind cross-border composite merger, transitioning its domicile from Singapore to India in under 10 months. This milestone marks BRND.ME as one of the first to undergo such composite schemes in India, involving the simultaneous merger of offshore and onshore entities within a record timeline, establishing a new benchmark for cross-border corporate restructuring.
The merger of Mensa Singapore with Mensa India (holding company) has now received all requisite approvals across jurisdictions, with the Hon’ble National Company Law Tribunal (NCLT), Chandigarh Bench, sanctioning the scheme on 20th February 2026, following prior approval from the High Court of the Republic of Singapore.
Structured as a composite transaction, the merger was executed in two simultaneous steps: the integration of the Singapore entity into Mensa India, followed by the consolidation of seven Indian group entities into the Indian holding company. By executing both legs in parallel, BRND.ME compressed what is typically a multi-year, sequential restructuring into a single, coordinated process, setting a new benchmark for cross-border corporate consolidation in India. In an ecosystem where many high-growth startups historically moved offshore, BRND.ME’s re-domiciliation underscores a structural shift, positioning India not just as an operating base, but as a strategic and capital markets home for globally scaled consumer platforms.
The successful completion of this process underscores BRND.ME’s ability to navigate complex, multi-jurisdictional regulatory environments with precision, while maintaining high standards of governance and statutory compliance.
Commenting on the milestone, Ananth Narayanan, Founder and CEO, BRND.ME, said,
“This is a big milestone for us. What we’ve done here is not just moved our domicile but also executed a fairly complex cross-border merger across Singapore and India in under 10 months. It speaks to the kind of discipline, execution, and corporate governance we’ve built as a company. More importantly, it sets us up with a much stronger foundation as we look ahead to the next phase of growth, including our path to becoming a public company.”
With this consolidation, BRND.ME now operates under a single Indian holding structure, enabling greater strategic alignment, operational agility, and governance clarity across its portfolio.
The transition also represents a critical step in the company’s journey towards public markets. BRND.ME is actively evaluating its IPO plans over the next 12 to 18 months, with the unified domicile providing the structural simplicity, transparency and regulatory alignment required for public market readiness. The merger reflects BRND.ME’s evolution from a high-growth acquisition platform to a structurally simplified, institution-ready enterprise aligned with public market standards.
Reinforcing this trajectory, BRND.ME has achieved adjusted EBITDA profitability and turned operating cash-flow positive in FY26. The company recorded revenues of approximately ₹1,500 crore in FY25 and is targeting an FY26 exit revenue run-rate of ₹1,700 to ₹1,800 crore.
For BRND.ME, FY26 has been a year of disciplined consolidation, with growth driven by margin expansion, tighter cost structures, and calibrated investments. The company’s portfolio is anchored by four scaled flagship brands, Majestic Pure (~₹400 crore annual revenue), Botanic Hearth (~₹300 crore), MyFitness and PartyPropz (₹200 crore+ each), which hold leadership positions across wellness, personal care, nutrition, and lifestyle categories.
International markets continue to be a key growth driver, with BRND.ME operating across more than 16 global markets, including the United States, Canada, the Middle East, and Europe. The company has recently expanded into Europe and is evaluating Southeast Asia for the next phase of its geographic expansion.