New Delhi, Feb 26: CK Israni Group, one of India’s most diversified and forward-thinking conglomerates, has announced the India debut of MOISHI, the UAE’s cult-favourite Japanese mochi ice cream brand. This launch marks a category-first moment in India’s organised F&B market, introducing premium mochi ice cream as a structured and scalable segment for the first time in the country.
With a proven global footprint and a strong following across Dubai and the UAE, MOISHI combines Japanese craftsmanship, Lebanese heritage, and Dubai’s pioneering spirit to create handcrafted mochi ice cream — soft glutinous rice dough encasing premium Italian-grade ice cream in innovative, visually striking flavor combinations. Each mochi is meticulously handcrafted, partially using imported Japanese ingredients, resulting in a product designed for both indulgence and a visually shareable experience.
Chandni Nath Israni, Co-Founder of CK Israni Group, said:
“India’s lifestyle and F&B sector is at an inflection point. Urban audiences are globally aware and ready for premium, experiential formats. With MOISHI, we are bringing a proven category leader to India and creating a structured market for premium mochi ice cream. This is about recognising a ripe market opportunity and moving early with conviction.”
What Sets MOISHI Apart:
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Japanese-Inspired Fusion Craftsmanship: Traditional mochi dough meets premium ice cream in unique and boundary-pushing flavor combinations.
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Handcrafted Perfection: Each piece is individually made with attention to detail, avoiding mass production shortcuts.
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Visual and Sensory Delight: Vibrant, picture-worthy designs and soft textures make each mochi an experience.
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Global Cultural Fusion: A seamless blend of Japanese precision, Lebanese creativity, and Dubai’s innovative energy.
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Gift-Worthy & Moment-Making: Curated gift boxes and individual indulgences elevate celebrations and everyday moments.
This launch builds on CK Israni Group’s proven expertise in introducing world-class lifestyle and F&B brands to India, following the successful entry of Ladurée in 2021. With MOISHI, the Group continues to set benchmarks for premium, experiential concepts in India’s evolving dessert landscape.
Launch locations and timelines for MOISHI stores in India will be announced shortly.