Mumbai, Feb 26: India’s trusted platform for children’s essentials, Second Hugs, is expanding its offering. In addition to gently used, high-quality kids’ products, parents can now shop brand-new products from verified wholesalers, all at highly competitive prices. This strategic expansion strengthens Second Hugs’ mission of making parenting more affordable, sustainable, and empowering for families across India.
From a Mother’s Realisation to a National Movement
Second Hugs was founded by Swarna Daga Mimani with a simple but powerful insight that children outgrow everything faster than parents can keep up. From strollers and cots to toys and clothes, most products are used for just a few months before they lose monetary value and sit unused in homes.
What began as a solution to help parents resell gently used children’s products soon evolved into something bigger – a community-driven circular economy platform where families could buy, sell, and save.
Over time, Second Hugs has helped thousands of women and families generate secondary income by selling products their children had outgrown – items that would otherwise depreciate rapidly or remain unused. To ensure a seamless and hassle-free experience for users, the platform offers an integrated payment gateway for secure transactions along with doorstep pickup and drop services, making buying and selling effortless for busy parents.
Now Introducing: New Products at Better Prices
With the introduction of new products via wholesalers, Second Hugs is adding another layer of value for modern parents.
By giving wholesalers direct access to its growing, pan-India parent community, the platform enables competitive pricing which are often significantly lower than traditional retail marketplaces. The result? Parents now have a one-stop destination for both pre-loved and brand-new children’s essentials, without compromising on quality or cost.
This move is particularly relevant at a time when the cost of parenting continues to rise – right from nursery setups and feeding essentials to early learning toys and gear.
A Growing Opportunity for Wholesalers
Second Hugs’ expansion also opens doors for wholesalers across India. Through the platform, wholesalers gain access to a highly targeted, engaged, and pan-India database of parents actively looking for children’s products. The direct-to-community model ensures better visibility, faster movement of inventory, and access to a value-conscious audience that prioritises both quality and pricing.
Commenting on the expansion, Swarna Daga Mimani, Founder & CEO of Second Hugs, said,
“Second Hugs was born from a very personal experience – watching perfectly good children’s products lose value in just a few months. I realised there had to be a smarter, more sustainable way to approach parenting purchases. Over the years, we’ve helped thousands of women and families generate secondary income by selling products their children have outgrown. With the introduction of new products through wholesalers, we are taking that vision forward by giving parents even more affordable choices while building a larger ecosystem that benefits families and sellers alike. Parenting is expensive, but with the right platform, it doesn’t have to be overwhelming.”
Building a Circular Yet Complete Parenting Ecosystem
Second Hugs now stands at the intersection of affordability, sustainability, and entrepreneurship, empowering mothers to monetise unused items, helping families save on purchases, and enabling wholesalers to reach an engaged national audience.
In a world where parenting costs are constantly rising, Second Hugs is redefining how families buy and sell children’s essentials.