New Delhi, Feb 27: GROHE, a leading global brand for complete bathroom solutions and kitchen fittings, today announced the launch of Matte Black Ceramics in India, expanding its full matte black portfolio across ceramics, fittings, showers, and accessories. This launch responds to growing consumer demand for sophisticated and personalized bathroom spaces beyond traditional white ceramics.
With this offering, GROHE brings its signature engineering quality to matte black finishes across the GROHE and GROHE SPA portfolios, enabling homeowners to create cohesive, visually striking, and design-forward bathroom environments. The matte black range allows seamless coordination of all bathroom elements, reflecting a shift in Indian consumer preferences toward timeless, understated, and curated design choices.
Priya Rustogi, Managing Director, India, LIXIL IMEA, said,
“Indian consumers today want bathrooms that reflect their personal choices rather than follow standard formulas. Matte Black addresses this need, offering sophistication through restraint and enabling complete coordination across bathroom spaces. With this launch, GROHE provides a premium design solution that blends aesthetics, hygiene, and functional excellence.”
The launch aligns with GROHE’s broader philosophy of mindful design, combining innovation, water efficiency, and sustainability. It allows consumers to create quiet luxury spaces where every element is thoughtfully designed and elevated from functional necessity to design statement.