Big FM Announces Foray into Real Estate with Launch of New Brand ‘Big FM Realty’; Eyes Revenue Potential of Rs. 1,200 Cr From its Flagship Bahraich Project
Lucknow, Mar 03: In a strategic diversification initiative, Big FM, the iconic radio network under Reliance Broadcast Network Limited, has officially announced its entry into the Indian real estate sector with the launch of its new vertical, Big FM Realty. Backed by robust financial resources and a clear expansion roadmap, the company has set an ambitious revenue target of Rs. 3,500–4,000 crore over the next three years and plans to scale across strategic locations.
As its first flagship initiative, the company has acquired an expansive land parcel of approximately 80 acres on the Lucknow–Bahraich Road in Bahraich, Uttar Pradesh. The development is projected to generate an estimated Rs. 1,200 crore in revenue, reflecting both the growth potential of the region and the company’s strategic confidence in emerging corridors.
The project stands to benefit from rapidly improving regional infrastructure, including the ongoing four-laning of NH-927, which is expected to significantly enhance connectivity between Lucknow and the Nepal border, reduce travel time from nearly two hours to approximately one hour between Lucknow and Bahraich, and catalyze economic and commercial activity in the region. With Bahraich emerging as a high-potential growth corridor witnessing rising demand for modern residential and commercial spaces, the location offers substantial untapped potential, making it an ideal launchpad for Big FM Realty’s long-term ambitions.
Commenting on the launch, a spokesperson for Big FM Realty said,
“The launch of Big FM Realty marks a defining chapter in our journey of growth and transformation. Having built a strong national identity rooted in trust, authenticity, and scale through our media heritage, we are now extending that same commitment to excellence into real estate. We aim to deliver thoughtfully designed, high-quality developments that blend innovation with practicality, ensuring lasting financial and lifestyle benefits for our customers. Bahraich, with its promising growth developments and strategic location, represents an exciting high-potential opportunity, and this project serves as the strong foundation for our wider vision in shaping modern urban living across India.”
The project will be a large-scale mixed-use township, integrating premium plotted development, group housing, commercial and retail spaces. Beyond conventional construction, the master plan will deliver an integrated lifestyle destination combining modern amenities, green landscapes, smart infrastructure, and sustainable planning, aligned with the evolving aspirations of middle-class and upwardly mobile buyers in emerging growth corridors.
Leveraging its strong brand credibility and nationwide presence, Big FM aims to bring the same trust, scale, and execution excellence from the media industry into the real estate domain. With the launch of Big FM Realty, the group begins a new chapter blending brand strength, capital backing, and strategic land acquisition to shape the next phase of urban development in India.