New Delhi, Mar 10: GOBOULT has announced the launch of the Mustang Sprint TWS, expanding its premium Mustang-inspired product lineup. The launch follows the unveiling of the complete Mustang range at the brand’s launch event held on February 10.
The Mustang Sprint TWS has been introduced at an MRP of INR 5,999 and is currently available at a special launch price of INR 1,999, offering consumers a blend of performance-inspired design and advanced audio technology at an accessible price point.
The new launch strengthens GOBOULT’s growing ecosystem of audio and wearable devices. Earlier, the brand introduced the Mustang Muscle smartwatch on February 27, and the Mustang Sprint now extends the design-led performance philosophy into the true wireless earbuds category.
Strong Market Growth
The launch comes at a time when GOBOULT has established itself as a major growth driver in India’s TWS segment. According to insights from Counterpoint Research, while the overall TWS market remained largely flat in 2025, GOBOULT recorded the highest growth among brands in offline shipments. The company also reached a 12.9% market share, making it the second-largest brand in India’s TWS market.
Design Inspired by Motorsport Heritage
The Mustang Sprint TWS draws inspiration from Mustang’s performance engineering and motorsport heritage, translating iconic automotive design cues into a distinctive consumer tech product.
One of the standout elements is the Windshield-Inspired Shell, crafted using a double-walled transparent polycarbonate structure. Known as the Aero-Showcase shell, the design visually highlights the earbuds inside while showcasing intricate knurled detailing that reinforces a technical and performance-driven aesthetic.
The product’s identity is further enhanced by the 302 Legacy Signature, a design reference to Mustang’s racing lineage. The 302 Performance Graphics and the Mustang wordmark are integrated into the design, giving the earbuds a bold and recognizable visual language.
Precision Interaction and Ergonomic Design
The Mustang Sprint’s user interaction is powered by Race Grip Pods, engineered to deliver tactile precision and ease of use. The knurled Tech Pods feature a transparent, futuristic design, while the textured green surface enhances grip and visual depth.
In addition, a radial-textured touch disc acts as the control interface, allowing users to execute multi-function commands through intuitive touch interactions.
Making Premium Design Accessible
With the Mustang Sprint TWS, GOBOULT continues its mission of bringing design-led innovation to everyday technology. As consumers increasingly seek products that combine performance, style, and affordability, the brand aims to bridge the gap between premium-inspired aesthetics and accessible pricing.
By integrating iconic automotive design elements with modern audio technology, GOBOULT’s Mustang Sprint offers consumers a product that stands out both in performance and visual appeal, further strengthening the brand’s presence in India’s rapidly evolving wearables and audio market.
