Apr 21: As the excitement of IPL 2026 grips the nation, Birla Opus Paints rolls out an exciting, high-impact campaign reflecting the brand’s commitment to tapping into India’s love for the game and creating memorable moments at scale during the cricketing season. Building on the momentum of last year, Birla Opus Paints continues to deepen its connection with cricket fans across the country through engaging storytelling, trusted voices, and iconic cricket personalities that embody belief and optimism.
In a first-of-its-kind approach, anchored across three films in four languages featuring 10 cricketers whose popularity straddles across the entire nation, ensuring deeper cultural relevance and stronger regional connect. Each film integrates product performance narratives into relatable tournament rituals i.e. net practice, photoshoot and travel; bringing alive Birla Opus Paints’ key innovations: 16-year warranty for exterior emulsion paints, scratch-resistant wood paints, and 99+ stain protection for interior paints.
Taking the campaign’s scale and appeal a notch higher, Birla Opus Paints has brought together 10 prominent IPL cricketers for the films, including Shivam Dube, Varun Chakravarthy, Axar Patel, Rajat Patidar, Washington Sundar, Nitesh Kumar Reddy, Ashutosh Sharma, Dhruv Jurel, Avesh Khan, and Nehal Wadhera. Their natural belief and unscripted camaraderie add authenticity and relatability to the storytelling.
The films follow a consistent narrative, a moment of scepticism around product claims, followed by an organic, almost playful affirmation of “Main Bhi…” from cricketers, reinforcing trust through collective belief. Across teams and rivalries, they come together with one simple gesture, hands raised in unanimous agreement. Not just agreeing but validating the shift!
Speaking on the campaign, Inderpreet Singh, Head – Marketing, Birla Opus Paints, said, “IPL is one of India’s biggest cultural unifier, fueled by deep cricket fandom across regions and languages. This year, we set out to reflect that passion on a scale, through a multi‑language storytelling approach that brings our best-in-class features to life in a contextually relevant manner. Our partnership with agency partners helped us collaborate with top cricketing talent and create a compelling story that truly represents the spirit and aspirations of a new India in sync with our ethos of ‘Naye Zamane Ka Naya Paint’.”
Sachin Kamble, Chief Creative Officer, Leo South Asia, “’Main Bhi’ is a simple but powerful expression of belief. By bringing together some of the biggest voices from this year‘s IPL, we have turned an individual endorsement into a collective voice of validation.”
Birla Opus Paints continues to strengthen its positioning as a forward-looking, innovation-led brand – one that resonates deeply with the evolving needs and mindset of modern India. The campaign will be amplified during IPL 2026.
