Delhi, India May 11: SHREE has launched its Mother’s Day 2026 campaign, “Beyond Special”, with a special video song dedicated to mothers and the bond they share with their daughters.
The campaign started earlier through influencer collaborations on social media, where creators shared personal moments and memories with their mothers through reels. Instead of heavily scripted content, the campaign focused on simple interactions and familiar emotions that people often relate to at home.
The newly released “Beyond Special” film continues the same thought. It talks about mothers who quietly support their children through every stage of life, often understanding things without needing too many words. One of the key ideas shown in the campaign is how a mother’s belief and support can shape a daughter’s confidence from a very young age.
Rather turning motherhood into something overly dramatic, SHREE has kept the storytelling warm and real. The film captures small moments, conversations and emotions that usually go unnoticed in daily life, but still remain important in every family.
With this campaign, the brand aims to celebrate mothers for their everyday presence, support and emotional strength. Alongside the campaign, SHREE has also introduced special Mother’s Day offers across selected collections and stores.
Speaking about the campaign, Sandeep Kapoor, CMD, SHR Lifestyles, said: “Mothers may not be perfect, but every mother is always Beyond Special. With this thought, we launched our ‘Beyond Special’ Mother’s Day campaign as a tribute to all mothers who stand by their families every single day without expecting anything in return. Through this campaign, we wanted to celebrate real and honest motherhood, because what truly makes a mother special is not perfection, but her love, care and presence. And in the end, every mother is SHREE in her own way.”
