Bengaluru, May 28 : EBG Group has announced the launch of NATUF Café in Koramangala, Bengaluru, marking an important milestone in the group’s growing food and consumer brand portfolio under EBG Group.
Located in the heart of Koramangala, one of Bengaluru’s most active food, startup, student, and lifestyle destinations, the new NATUF café has been designed as a modern, premium, and accessible dining space for customers looking for fresh, flavourful, and thoughtfully crafted food.
Spread across approximately 2200 sq. ft., the café can accommodate around 40+ guests, making it suitable for casual dining, work lunches, family visits, evening conversations, small group gatherings, and delivery-led orders.
NATUF brings a premium Middle Eastern and Mediterranean-inspired food experience to Indian consumers through a menu built around hummus, falafel, pita, wraps, bowls, dips, sauces, fresh meal formats, and café-style offerings. The brand focuses on food that is flavourful, ingredient-led, cleaner in presentation, and suited to modern urban lifestyles.
The opening day saw an encouraging response, with more than 250 visitors experiencing the café a positive early signal for NATUF’s entry into Bengaluru’s highly competitive food market.
Speaking on the launch, Dr. Irfan Khan, Chairman, EBG Group, said:
“Koramangala is one of India’s most exciting food and lifestyle markets, and it is the right place for NATUF to begin its Bengaluru journey. NATUF has been created for customers who want food that feels fresh, flavourful, clean, and modern without losing warmth or comfort. This café is not just a food outlet; it is a step towards building a scalable clean-food brand for India.”
What makes NATUF different is its ability to combine global flavours with everyday accessibility. While many quick-service formats are often heavy, repetitive, or overly processed, NATUF offers a fresher and more balanced alternative rooted in Middle Eastern food culture.
The Koramangala café is designed to serve a wide range of customers including working professionals, students, families, food lovers, health-conscious consumers, delivery customers, and café-goers. With its comfortable dine-in space, accessible location, and thoughtfully built menu, NATUF aims to become part of the everyday food routine of Bengaluru’s urban consumers.
The launch also strengthens EBG Group’s broader food strategy, where the group is building multiple consumer-facing food brands across cafés, QSR, millet-based formats, premium gifting, family dining, and packaged food.
Following the Koramangala launch, NATUF plans to expand further across Bengaluru and other key Indian cities through a combination of company-operated stores, franchise-led formats, delivery-first models, retail counters, packaged products, corporate catering, and HoReCa partnerships.
“Our ambition is to make NATUF a trusted food brand that can scale across India while staying true to its core fresh ingredients, bold flavours, clean presentation, and a premium yet accessible customer experience,” added Dr. Irfan Khan .