Mumbai, June 11: Preganews, India’s No. 1 pregnancy detection kit, hosted the third edition of its flagship initiative Mama’s Day Out on Tuesday, bringing together mothers and mom influencers at Jio World Centre. The event featured actress Parineeti Chopra, who recently entered the motherhood phase herself, making her presence at the gathering especially resonant. A widely recognised and loved face among the masses, Parineeti shared her personal motherhood experiences live in front of influencers and attendees, offering candid reflections that gave motivation to mothers in the room and created a strong emotional connection with the audience.
The event was designed as a deliberate pause, a space for mothers to step away from the demands of everyday life, unwind and connect with a community of women navigating similar experiences. Attendees engaged with interactive product experience zones, participated in games and relaxing activities and shared stories of motherhood in a warm, celebratory setting.
Now in its third year, Mama’s Day Out has grown into a defining expression of what Preganews stands for as a brand. The initiative began with a large-scale influencer gathering in Mumbai with Sonam Kapoor, followed by a second edition in Bangalore with Kajal Aggarwal — both events bringing together nearly 100 influencers each and serving as the launch platform for the Prega News Expert Pregnancy Care Range. Each edition generated strong engagement and positive brand conversations, reinforcing the brand’s evolution from pregnancy detection kit to full-spectrum pregnancy care partner. This third edition continued that journey, bringing the portfolio to life with offerings spanning pre-pregnancy solutions such as PregaHope Lubricant and Ovanews Ovulation Kit, during-pregnancy products including Preganews Advance and the Value Pack, and post-pregnancy care through PregaHappy Stretch Mark Skin Care Body Cream.
“Motherhood is not a moment, it is a journey, and Preganews has always believed that every stage of that journey deserves the same care and attention. Mama’s Day Out is our way of showing up for mothers beyond the test kit. Now in its third year, it has become a community that women look forward to being part of. Having Parineeti with us, someone who is living this journey herself right now, made the conversations this year especially meaningful and deeply felt,” said Joy Chatterjee, Vice President and Head of Sales and Marketing, Mankind Consumer Products Private Limited.
“Mothers spend so much of their time taking care of everyone around them that they often forget to take a moment for themselves. Mama’s Day Out is such a lovely reminder that mothers deserve to be celebrated too. I had a great time meeting everyone, listening to their experiences and being part of these heartfelt conversations. Events like these make you realise how powerful it is when women come together to support and uplift each other,” said Parineeti Chopra.
With Mama’s Day Out, Preganews continues to deepen its bond with mothers across India by creating experiences rooted in empathy, care and community, reinforcing its position not just as a trusted product, but as a companion through one of life’s most significant journeys.