Aug 27: Swiss Beauty, one of India’s fastest-growing beauty brands, today announced the launch of its limited-edition Harry Potter-inspired makeup collection in collaboration with Warner Bros. Discovery Global Consumer Products (WBDGCP), bringing one of the world’s most beloved entertainment franchises into the world of beauty through a spellbinding, collectible experience inspired by the world of Harry Potter.
Curated on Swiss Beauty’s philosophy of creating trend-forward products that accord with evolving consumer aspirations, the Harry Potter-inspired collection celebrates imagination and self-expression through thoughtfully crafted beauty essentials. Designed for beauty enthusiasts, Harry Potter fans, and collectors alike, the range brings together iconic wizarding-inspiredelements, premium formulations, and distinctive packaging to create beauty keepsakes that celebrate the nostalgia and legacy of one of the world’s most beloved franchises.
Inspired by the iconic wizarding world, the collection reimagines beloved spells, Hogwarts house identities, and instantly recognisable symbols through a beauty-first lens. Every product has been thoughtfully crafted with collectible packaging, innovative textures, and multi-dimensional finishes that capture the nostalgia and wonder of the Harry Potter universe while inspiring creative makeup expression. Reflecting Swiss Beauty’s continued emphasis on delivering globally inspired beauty experiences, the collection seamlessly blends artistry, fandom, and innovation for consumers seeking beauty that is both expressive and collectible.
Commenting on the launch, Vikram Sharma, SVP and Head of APAC Consumer Products at Warner Bros. Discovery said, ” India is one of our key growth markets, and beauty represents a significant opportunity to engage new consumers through licensing. Harry Potter continues to resonate with generations of fans across the country, making it a powerful platform for brands looking to create meaningful consumer connections. Our collaboration with Swiss Beauty brings together the joy of makeup with the enduring appeal of the wizarding world, creating a collection that fans can connect with through every design detail and collectible element while helping the brand reach new audiences in an authentic and engaging way.”
Mohit Goyal, Co-Founder & Director, Swiss Beauty, added, “Innovation has always been at the heart of Swiss Beauty’s journey. The Harry Potter-inspired collection reflects our commitment to bringing culturally relevant collaborations to our consumers while continuing to push the boundaries of beauty innovation. By combining high-performance formulations with imaginative storytelling, we hope to create products that spark curiosity, confidence, and joy for beauty lovers across the country.”
Shalini Kochar, AVP Marketing, Swiss beauty believes that “Today’s beauty consumer is looking for products that offer more than functionality – they want experiences, stories, and a sense of connection with the brands they choose. Our collaboration with Warner Bros. DiscoveryConsumer Products for the beloved Harry Potter franchise allows us to tap into this shift in a meaningful way by bringing together beauty, fandom, and nostalgia. Through this collection, we aim to create a highly engaging consumer experience that extends beyond the product and encourages discovery, conversation, and self-expression. It is a reflection of Swiss Beauty’s approach to building culturally relevant brand experiences that resonate with the next generation of beauty consumers.”
Product Details
Spellbinding Tinted Gloss
Inspired by the enchanting world of spells, the Spellbinding Tinted Gloss delivers luminous shine with a comfortable, non-sticky finish. Available in three captivating shades featuring Incendio Cherry Red, Bombarda Toffee Brown, and Confringo Berry Pink, each gloss offers a rich wash of colour while leaving lips looking smooth, plush, and effortlessly radiant.
Transfiguration-Inspired Colour-Changing Foundation
Where wonder meets innovation, the Transfiguration-inspired Colour-Changing Foundation is a striking white formula that adapts to individual skin tones upon application. Lightweight and blendable, the foundation transforms smoothly into a natural-looking complexion, offering a personalised finish that celebrates every skin tone.
Classy Multichrome Eyeliner
Designed to create striking eye looks with minimal effort, the Classy Multichrome Eyeliner features four mesmerising shades that shift beautifully under changing light. Its fluid texture and multidimensional finish add drama, making every swipe a statement.
Makeup Brush Set Inspired by Patronus Charms
Inspired by the Patronus charm, this Makeup Brush Set remakes everyday application into an enhanced beauty ritual. Prepared for precision and effortless blending, the beautifully designed brushes combine functionality with collectible appeal, making them a standout addition to every makeup enthusiast’s vanity.
Eyeshadow Designed to Celebrate House Pride.
Praising the individuality and spirit of the iconic Hogwarts Houses, the eyeshadow palette range features four multichrome shades that deliver stunning colour payoff with dynamic light-reflecting pigments. Designed for versatile looks, the eyeshadows create dimension and brilliance with every application.
The limited-edition Harry Potter-inspired Collection will be available online and offline across India.