CONCORD, Mass, May 10, 2025 — d9 Designs, a trailblazer in caffeine innovation, has partnered with Nutrabolt, a market leader in pre-workout supplements under the C4® brand and maker of one of the fastest-growing performance energy drink brands in the United States, C4 Energy®. This exclusive licensing deal marks a groundbreaking step in the fitness supplement industry, bringing the first-ever commercial application of d9’s cutting-edge technology to market.
Deura9™ (d9-Caffeine) is a novel form of caffeine that leverages deuterium technology to provide longer-lasting, smooth, crash-free energy —a safe, naturally occurring, heavier form of hydrogen—resulting in distinct differences and enhancements while maintaining its fundamental similarity to caffeine.
Under the agreement, Nutrabolt will have exclusive rights to utilize d9 Designs’ patented Deura9™ (d9-Caffeine) in the powdered pre-workout supplement space, reinforcing its position as an industry leader. This partnership aims to enhance performance, maximize results, and redefine the consumer experience with pre-workout products.
With national distribution through GNC, this collaboration ensures that fitness enthusiasts across the country will have access to the launch of Nutrabolt’s first product containing Deura9™ (d9-Caffeine), C4 AlphaBomb™.
“Our partnership with Nutrabolt marks a pivotal moment in bringing powerful new technology to market,” said Jeff Wren, Co-CEO at d9 Designs. “Deura9 is a breakthrough in caffeine innovation, and with Nutrabolt’s leadership in performance nutrition, we’re delivering a next-generation energy experience to consumers.”
“Deura9 is one of the most significant innovations I’ve encountered in nearly two decades in the industry,” said Chris Lockwood, PhD, Vice President of Scientific Affairs at Nutrabolt. “From the moment we reviewed the data, its billion-dollar potential was clear. We acted quickly to secure an exclusive agreement, giving us a competitive edge and the opportunity to integrate Deura9 across our entire brand portfolio, starting with C4 AlphaBomb.”
As the industry continues to evolve, this collaboration is set to redefine what athletes and fitness enthusiasts can expect from their pre-workout supplements.