Air India Appoints GSA for Switzerland and Austria

GURUGRAM / ZURICH, 06 May 2025: Air India has named Friends Touristik Marketing GmbH & CoKG as its General Sales Agent (GSA) for passenger services in Austria and Switzerland.

Friends Touristik Marketing GmbH & CoKG will manage reservations and ticketing, assist with marketing initiatives, and deliver extensive passenger sales support across the region for Air India, ensuring efficient and tailored service for travel agents and customers.

This partnership aims to boost passenger traffic connecting to Air India’s flights from and to Vienna, Zurich, and beyond.

We are truly honoured to represent a prestigious airline like Air India in the markets of Switzerland and Austria. As one of the largest and most respected carriers in the world, Air India embodies excellence, heritage, and global connectivity. We are proud to be part of the Air India family and look forward to contributing to its continued growth and success in our region.” said Natalia Zaragoza, CEO of Friends Touristik Marketing GmbH & CoKG.

Air India’s growing fleet and transforming on board experience, combined with Friends Touristik Marketings’ commitment to excellence, will provide a world-class travel experience to passengers.

Air India operates 5x weekly to/from Zurich, and 4x weekly to/from Vienna, connecting the two cities non-stop to India and offering convenient one-stop connections to destinations across Southeast Asia. The airline deploys its Boeing 787 Dreamliner aircraft on the Zurich and Vienna routes, offering 18 flat beds in Business Class and 238 Economy Class seats.

Air India continues to modernise its fleet and introduce new products and services as part of its ongoing transformation programme.

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