Mumbai, India — In a space where startups often compete for valuation and dilution, Albon Cosmetics made a bold, conversation-starting move on Bharat Ke Super Founders, now streaming on Amazon MX Player. The homegrown beauty brand stunned audiences and judges alike with an unconventional pitch — ₹1.5 crore for 0% equity, a confident declaration of belief in its vision, innovation, and long-term value.
While the investment did not materialize due to the brand’s early-stage journey, founders Najib Sait and Anu Boricha walked away with something arguably more powerful: national visibility, consumer trust, and credibility on a prestigious platform. The episode, hosted by Sunil Shetty, gave Albon Cosmetics the opportunity to educate millions of viewers about innovation-driven makeup — an area often overlooked in a crowded beauty market.
For the founders, the experience marked a defining milestone. “Being on a national platform wasn’t just about funding,” they shared. “It was about showcasing real innovation, building awareness, and proudly representing a Made-in-India beauty brand.”
Redefining Indian Beauty Through Purposeful Innovation
Albon Cosmetics entered the market with a clear mission — to bridge the innovation gap in makeup. While many brands focus on packaging refreshes or trend-led launches, Albon is rooted in problem-solving formulations designed to simplify beauty routines without compromising on luxury, performance, or quality.
The brand’s philosophy centers on multi-functional makeup that reduces clutter, saves time, and enhances usability — a concept that resonated strongly with viewers during the show.
Breakthrough Products That Truly Set Albon Apart
On Bharat Ke Super Founders, Albon showcased its standout Flawless Fusion Range, redefining how makeup is used and experienced:
2-in-1 Dual-Shade Foundation — combining concealer and foundation in one smart solution
3-in-1 Foundation — featuring a built-in blush for effortless, everyday application
4-in-1 Mousse Foundation — integrating foundation, concealer, contour, and glow into a single product
The brand also introduced a category-creating innovation — India’s first Lip Sealant, designed to lock any lipstick in place, making it smudge-proof, transfer-resistant, and long-lasting, regardless of the formula used underneath.
One of the most talked-about elements was Albon’s Crème Base Foundation, infused with a natural cocoa bean aroma, highlighting the brand’s emphasis on premium ingredients and craftsmanship over artificial masking.
Premium, Multi-Purpose Makeup — Proudly Made in India
Albon Cosmetics stands firmly behind its Made in India identity, blending global-quality formulations with a deep understanding of Indian skin tones, climate conditions, and consumer needs. By prioritizing versatility, texture, and thoughtful ingredient selection, the brand is positioning itself as a new-age leader in India’s evolving beauty ecosystem.
More Than a Pitch — A Statement of Confidence
Albon Cosmetics’ appearance on Bharat Ke Super Founders was more than a funding attempt — it was a statement of intent. The ₹1.5 crore, zero-equity ask challenged conventional startup narratives and reinforced the founders’ confidence in building long-term brand value through innovation and integrity.
As the episode continues to stream on Amazon MX Player, Albon’s journey is sparking conversations across the beauty and startup communities — proving that sometimes, visibility, validation, and vision matter more than a cheque.
About Albon Cosmetics
Albon Cosmetics is an innovative Indian beauty brand focused on creating high-performance, multi-functional makeup that simplifies routines while delivering premium results. With a strong commitment to thoughtful formulation, inclusivity, and meaningful innovation, Albon Cosmetics is redefining modern Indian beauty.
📺 The episode is now streaming on Amazon MX Player
https://www.mxplayer.in/show/watch-bharat-ke-super-founders/season-1/chota-packet-dhamakedar-idea-online-3671a3c05dcd09b27a4447b5538c9b26