New Delhi, 22 December 2023: In its quest to provide a visibly healthy beauty to meet the diverse needs of an ever-evolving consumer, Amway India, one of the leading FMCG direct-selling companies, strengthens its Artistry Skin Nutrition range with Artistry Skin Nutrition Vitamin C+ HA3 Daily Serum. This daily ‘hero serum’ provides enhanced hydration for brighter, radiant skin and a visibly healthy, youthful glow. Universally safe with all skin types, the Artistry Skin Nutrition Vitamin C+ HA3 Daily Serum seamlessly complements the Artistry Skin Nutrition range, encompassing Artistry Skin Nutrition Anti-aging, and Balancing & Hydrating ranges.
Talking about the new launch, Ajay Khanna, CMO, Amway India said, “At Amway India, we are in a constant state of evolution, driven by the dynamic needs of our consumers. We are committed to providing need-based recommendations in skincare that seamlessly aligns with our consumer’s aspirations, helping them achieve their skincare goals. Harnessing our extensive expertise in skin science, we developed Artistry Skin Nutrition Vitamin C + HA3 Daily Serum, a hero serum that embodies the fusion of nature and scientific innovation. Artistry Vitamin C + HA3 Daily is a high-performance brightening Serum that works to visibly reduce lines and wrinkles and plump the appearance of skin with hydration. Concentrated with 2X Vitamin C, 2.4X antioxidants, and tri-action Hyaluronic Acid, Artistry Skin Nutrition Vitamin C+ HA3 Daily Serum is a fresh-mix bottle that gives you a boost youthful radiance with every use. As per our consumer perception studies, 80% of users reported that it improved their skin’s hydration and tone in less than a week. And, continued use over 4 weeks resulted in visibly brighter and more radiant skin. We are confident that Artistry Skin Nutrition Vitamin C + HA3 Daily Serum will be the most sought-after product, empowering consumers to embrace visibly healthy skin that radiates confidence.”
