Chandigarh, Feb 24: Aparna Enterprises’ Vitero Tiles, one of India’s leading tile manufacturers, inaugurated its state-of-the-art manufacturing plant in Morbi, Gujarat. The new unit will primary cater to the diverse needs of customers in North and West India, offering competitive pricing and an extensive range of designs and elements. This strategic expansion marked by an investment of INR 150 crores solidifies Aparna Enterprise’s commitment to strengthen its market presence and become a major player in the national tile market.
The new Morbi plant has a total manufacturing capacity of 7.2 million square meters per annum and will contribute nearly 40% of Vitero Tiles’ overall production, substantially strengthening its manufacturing scale and regional supply capabilities. The ultramodern Morbi facility manufactures Vitero’s complete portfolio including vitrified tiles, full body tiles, and all major ceramic tile categories under one roof. Combined with the company’s existing manufacturing facility in Kakinada, Andhra Pradesh, Vitero Tiles’ total annual production now stands at approximately 18 million square meters per annum, positioning brand as one of the largest tile manufacturer of the country and significantly enhancing its ability to cater to growing market demand across regions.
India ranks as the world’s second largest producer, consumer, and exporter of ceramic tiles after China, accounting for nearly 11-15% of global production and about 10.9% of worldwide consumption, while the Indian ceramic industry overall holds an estimated 14% share of global ceramic tile production. Domestically, the tiles market reached ₹531 billion in FY25, growing from ₹360 billion in FY19 at a CAGR of 6.7%, and is projected to expand further to ₹769 billion by FY29, registering a CAGR of 9.7%. With its expanded manufacturing capacity and strengthened regional presence, Vitero Tiles is well positioned to leverage this growth momentum and further reinforce its standing within the industry.
“The inauguration of our Morbi plant marks a pivotal moment in Vitero’s journey,” said Mr. Ashwin Reddy – Managing Director of Aparna Enterprises Ltd. “The Indian tile industry is brimming with potential, and we at Aparna Enterprises are excited to be at the forefront of this growth. The Morbi plant signifies a crucial step towards achieving our vision of becoming India’s leading tile brand and a major player in the global market. With this expanded capacity and unwavering focus on innovation, we are confident Vitero Tiles will continue to set the benchmark for design excellence and quality in the years to come.”
Commenting on the industry, Ms Aparna Reddy – Executive Director of Aparna Enterprises Ltd), stated:
“The addition of the Morbi facility significantly enhances our production scale and supply responsiveness, allowing us to address increasing demand across multiple high growth regions. Its location improves logistical reach to northern, eastern and western markets while supporting our established presence in southern territories, enabling us to expand distribution efficiently and explore promising international markets”.
With the inauguration of the Morbi plant, Aparna Enterprises’ Vitero Tiles is poised for sustained growth. The company sources raw materials from its own mines to ensure consistent quality, and processes them through advanced facilities that provide complete manufacturing control. This integrated approach, combined with a strong focus on design innovation, product quality, and portfolio depth, reinforces Vitero Tiles’ ambition to emerge as a leading tile brand in India and a major player in global markets.