IndiaMART has joined the ongoing Stranger Things moment-marketing wave with a clever visual spin inspired by the show’s iconic ‘Upside Down’ universe. The creative draws a parallel between the chaotic alternate world from the series and the challenges businesses face without the right support. Using an inverted dual-frame composition, the top half depicts a smooth, organised business environment, while the bottom half mirrors the same scene transformed into the eerie, obstacle-filled Upside Down. This creative has been designed by Art-E Mediatech, one of India’s top creative, media and MarTech agencies.
Built as a standalone moment-marketing piece, the idea taps into the cultural buzz around the show’s latest season while keeping IndiaMART’s core proposition—simplifying how India does business—at its centre. Targeted at digitally aware SMB owners, young entrepreneurs, and fans of the show, the creative aims to drive high engagement across Meta platforms by blending trend relevance with brand functionality.
Rohit Sakunia, Co-Founder of Art-E Mediatech, said, “The creative contrasts two worlds—one where business runs smoothly with IndiaMART, and another inspired by the chaotic Upside Down from Stranger Things. This split visual highlights how using the right platform can keep your business out of the chaos.”