Talking about the new skincare range Ajay Khanna, CMO, of Amway India said, “India is driven by a large and dynamic young population, with over 65% of its populace comprising youths. Within this burgeoning demographic, skin care has emerged as a significant trend, with 87%[3] of the population placing a strong emphasis on skin health. However, despite this, 43%[4] of young people experience dry skin issues while 42%[5] of oily-skin consumers continue to grapple finding the ideal solution for achieving healthy skin. Taking these factors into consideration and leveraging our global expertise in nutrition with Nutrilite’s rich legacy of 90 years, we are excited to introduce the second phase of Artistry Skin Nutrition™, Hydrating and Balancing ranges of seven products, with the powerful botanicals from our Nutrilite farms, formulated to address skin needs of youth and consumers at large”
He further added, “As per a recent survey, 30%[6] of men today are willing to broaden their skincare routine and try out new products. These figures are encouraging, as they present us with an exciting opportunity to explore fresh avenues and expand our range of offerings. The new Hydrating and Balancing ranges complements our existing anti-aging range, under Artistry Skin Nutrition™ to meet the diverse needs of all age groups and genders.